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| By Chris Mann |
| Whether you're looking to move beyond the occasional tweet or you're aiming to further polish your approach, here are some tips for how you, as a B2B marketer, can take full advantage of Twitter as a marketing tool.
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| You'll learn about "Big Data"—what information is meaningful, what is worth capturing, and how to use it to your advantage. You'll also be provided a road map for capitalizing on the opportunities that Big Data presents.
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| Top Brands Using Twitter for Customer Support |
| Among the brands listed on the Interbrand Top 100, more than nine in ten (95%) use Twitter and nearly one in four (23%) use it as a customer service platform (i.e., they have a Twitter handle dedicated to customer service), according to a new report by Simply Measured.
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The Top 20 Social CMOs of the Fortune 100 [Infographic]
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| BusinessNext Social conducted a study of CMOs in the Fortune 100 to see which of them were most socially active in 2012. Surprisingly, only 20% of Fortune 100 top-level marketing/communications executives have an active public presence on social networks, the analysis found.
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By Drew McLellan
What I expected to be a run-of-the-mill cab ride instead proved to be an enjoyable lesson in providing excellent customer service.
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Dec 13
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PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts |
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Dec 14
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Virtual Conference—Social Media: Raise the status of your social media efforts sign up for free! |
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Jan 17
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PRO Seminar—How To Become a Trusted Brand and Industry Leader |
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