Recently, BusinessNext Social conducted a study of the CMOs (chief marketing officers) in the Fortune 100 to see which of them were most socially active.

Surprisingly, "only one in five CMOs or top-level marketing/communications executives from the Fortune 100 list have an active public presence on social networks," the analysis found.

Some CMOs, however, have huge social influence that separates them from the rest of the Fortune 100 CMOs.

The top three social CMOs of the Fortune 100 in 2012 are...

  1. Beth Comstock of General Electric
  2. Nikesh Arora of Google
  3. Philip W. Schiller of Apple

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski