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In This Issue
+ How-To: Humanize Your Brand Messages With Mindset Segmentation
+ Quick Take: 5 Key Metrics You Need to Create a Customer-Centric Company
+ PRO How-To Guide: Email Essentials: Keys to Increasing Open Rates
+ Survey Says: The Best Social Networks for Engaging Event Attendees
+ My View: Six Predictions About Big Data and Marketing in 2015
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How-To Humanize Your Brand Messages With Mindset Segmentation
By Kellie Cummings
When you understand your customers' personal aspirations and fears, you can craft emotionally relevant brand messages that humanize your brand and help you communicate more authentically. Read More
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PRO How-To Guide: Email Essentials: The Keys to Increasing Open Rates
This 24-page guide discusses email open rates, industry averages, and ways to maximize your data accuracy. You'll delve into six key factors that have an impact on email opensóand discover tips for improving your efforts in each of those six areas. Read More
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Survey Says
The Best Social Networks for Engaging Event Attendees
By Ayaz Nanji
Marketers say Facebook and Twitter are the most effective social networks for encouraging community engagement and content sharing related to events, according to a recent report. Read More
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Quick Take
Five Key Metrics You Need to Create a Customer-Centric Company
By Laura Patterson
To ensure a customer-centric vision takes root in your marketing organization, you need to establish clear metrics that are linked to the company's strategic, operational, and financial goals. Read More
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My View Six Predictions About Big Data and Marketing in 2015
By David Steinberg
Big Data is booming in popularity among marketers and advertisers. How will it continue to grow in 2015? Read More
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