Write for MarketingProfs
Do you want to write for MarketingProfs? You've come to the right place. Please fully read through these guidelines before submitting a piece to our editorial team.
Important note: Our publication queue for contributed articles is some four months long, and we have reduced our publication frequency to twice per week; so, to ensure that our article backlog doesn't grow and we publish only the most useful articles for our audience, we are compelled to be extremely selective.
If you can't wait that long, MarketingProfs offers a "Sponsored Article" option: The how-to article or opinion/thought-leadership piece you sponsor gets bumped to the front of the line and would be published within a few weeks. BUT (and this is key): it still must be accepted for publication by our editors. Find out more about sponsored articles on MarketingProfs.
Topics We Cover
Important: These are the topics MarketingProfs now covers. If the subject of your contributed "how to" article (see next section on content types) does not relate to one of the following, we're unlikely to consider it for publication; but do think of them as broad categories rather than narrow topics:
- Content Marketing
- Email Marketing
- Account-Based Marketing (ABM)
- Lead Generation & Management
- Marketing Metrics & Measurement
- Value Propositions & Positioning
- Marketing Operations
- Marketing Strategy
Your article—especially if it's about any of the first 5 topics listed—will receive special consideration if it focuses on any of the various components or phases of marketing campaigns:
- Defining the strategic objectives of campaigns
- Planning campaigns
- Creating campaigns
- Analyzing campaigns
Types of Content We Publish
Here's a list of what we publish from guest contributors:
- "How-to" articles for our website and twice-weekly newsletter, MarketingProfs Today
- Summaries of research findings based on polls, surveys, and research studies conducted by marketers, academia, PR firms, and other researchers
- Occasional thought-leadership articles (op/ed-type pieces), but we accept only those that offer particularly valuable insights and views that can't easily be found elsewhere
How to Get Your Byline Published on MarketingProfs
We get a lot of submissions. Following these guidelines will increase your chances of getting your article published in MarketingProfs:
- Write from an objective viewpoint and convey valuable how-to information to the reader. Focus on practical advice, actionable tips, and useful know-how about a specific marketing topic or approach to marketing (see topic list, above). Bullet points are good. Meandering text is not.
- Use a fresh, approachable voice. You are a person writing for other people. So, sound like one.
- Offer clear takeaways for our (and your) audience—mostly B2B marketers, by the way. And remember that little voice Ann Handley talks about in Everybody Writes: "Nobody has to read this." Make us want to read it.
- Articles should be at least 800-1,000 words, but no more than 1,200 or so. Feel free to include images, charts, graphs, and the like—but only if they help convey a point.
- Articles should be original to the author and unpublished elsewhere. (Infographics can have appeared elsewhere.)
- Include a brief bio of 25 words, including LinkedIn and Twitter contact info, if available, and a recent headshot (make sure your entire head and neck are in the picture).
- Include relevant links immediately preceding the words to be linked (the anchor text); do not embed the links in the anchor text (but feel free to underline that anchor text).
- Submit articles in Microsoft Word format (no PDF or other file types, please), as email attachments.
- If you submit an article that mentions businesses or companies in which you have a vested interest, disclose as much to us and the audience.
- Send byline submissions to Director of Publications Vahe Habeshian. Include "MarketingProfs byline contribution" in your email subject line.
If your article is accepted for publication, we will inform you; expect to hear from us within a week or two of our having received your email. If we don't accept your article, you may or may not hear from us, depending on how crowded our inbox is. If you haven't followed the above guidelines, you likely won't hear back.
What we don't publish: case studies and press releases (but do look at the " How to Get Your Research Covered on MarketingProfs," below).
My Article Was Selected for Publication. Now What?
- Your article will be edited for clarity and brevity, and to conform to the MarketingProfs house style.
- We will probably change your headline, too, so you might want to suggest alternatives.
- The author retains copyright and may republish the article on his/her personal or company blog or site after the article has been published on MarketingProfs. In such cases, we ask that you cite MarketingProfs and link to the original article on our site.
- MarketingProfs may also reprint your piece, with full attribution, in MarketingProfs products, including marketing materials.
- We do not pay guest contributors for their articles.
- Our article queue is long, and publication will likely take 4 months or so.
How to Get Your Research Covered on MarketingProfs
If you have findings from marketing-related research to share, send an email to Research Writer Ayaz Nanji with a link to or PDF of the research. Include "Research Findings" in the subject line.
If Ayaz chooses to cover your research, he will likely reach out directly for more information.
How to Get Your Infographic on MarketingProfs
Infographics submissions should include introductory text—about 100-125 words—to help set up the graphic. You won't get a byline for that text; think of it more as a press release.
Forward your infographic to Laura Forer, and include "MarketingProfs infographic contribution" in your email subject line.
What Didn't We Answer?
Still have a question? Reach out to our director of publications, Vahe Habeshian.