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In This Issue
+ How-To: Landing Page Optimization Is Not a Strategy, CXO Is
+ Study: Online Reviews Influence Shoppers Most, Print Catalogs Trump Social
+ PRO: IBM's Sandy Carter: How to Be Bold With Your Social Business Agenda
+ Quick Take: Solving Marketing Problems: Learn From Polya
+ My View: Facing Challenges & Getting Creative: Q&A With Erika Napoletano
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Advertisement  Marketing's full of choices. Choose B2B. MarketingProfs' 7th Annual B2B Marketing Forum, that is. Taking place in Boston, October 10–11 (pre-conference workshops on October 9), B2B Forum is the place smart marketers go to learn what works and how to put it to use. Register now and save up to $800.
How-To Landing Page Optimization Is Not a Strategy, CXO Is
By Mark Simpson
Landing pages aren't dead—or even unimportant—but you shouldn't be treating them as a standalone strategy. Rather, you should be focusing on the big picture: optimizing the entire customer experience. Read More
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PRO Take 10 Author Series: How to Be Bold With Your Social Business Agenda, With IBM's Sandy Carter
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social media, she provides guidance on how to gauge the influence of your engagement in the social world. Read More
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Advertisement  The MarketingProfs Store is stuffed full of marketing guides, ebooks, and resources to answer all your marketing questions. Check it out today and start marketing smarter!
Survey Says
Online Reviews Influence Shoppers Most, but Print Catalogs Trump Social Networks
By Lenna Garibian
Although online channels—ratings and reviews, search results, and email promotions—influence online shoppers' purchases most, traditional paper catalogs also hold sway, outperforming social networking sites. Read More
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Quick Take
Solving Marketing Problems: Learn From Polya
By Ric Dragon
The next time you confront a marketing problem, consider George Polya. What can marketers learn from the Muhammad Ali of mathematics? Problem-solving in four steps, of course. Here's a brief outline of those steps. Read More
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My View Facing Marketing Challenges and Getting Creative: Q&A With Erika Napoletano
By Verónica Maria Jarski
The 2013 B2B Forum will introduce you to a host of marketing adventurers in October; in the meantime, we'll be posting Q&As with some of those intrepid marketers. Up first is Erika Napoletano, Head Redhead at RHW Media and author of The Power of Unpopular. Read More
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Mar 21
 PRO Seminar—Five Common Pricing Roadblocks (and How to Get Around Them)
Mar 26
 FREE Seminar—Trigger Happy: The Next Level of Campaign Automation
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 PRO Seminar—Use a Customer Advocacy Program to Tap Into Your Customers' Hidden Budget
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 MarketingProfs University—Cracking the Facebook Code Use coupon code DECODED to save $200
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 Virtual Conference—Social Media Marketing Sign up for free!
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 MarketingProfs University—Marketing Writing Bootcamp Get early bird pricing with code PUMPED
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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