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In This Issue
+ How-To: Avoid a Career Crisis: 14 Tips for Planning Ahead for Your Next Job
+ Video: Mobile Minute: Wal-Mart, Native Apps, Android in the Enterprise
+ PRO Take 10: Guy Kawasaki on How to Enchant and Engage Customers
+ Survey Says: Small Business Marketing: LinkedIn, Twitter Effectiveness Up
+ Quick Take: A Weight Watchers Case Study: How Smart Marketing Pays Off
+ My View: How AT&T, Whole Foods, REI Will Survive Social Darwinism: 3 Cs
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Advertisement  Your webinar can feature fantastic technology and clever, endearing headlines and images, but it will all mean nothing if you don’t moderate it well. Read "5 Steps to Moderating a Webinar" to learn how to deliver a great webinar regardless of budget.
How-To Avoid an Emergency Career Crisis: 14 Tips for Planning Ahead for Your Next Job
By Debra Feldman
Planning improves your ability to cope with emergencies such as storms—or a career crisis—even with uncertain timing. Those prepared for an unexpected job change will suffer less than those caught by surprise. Read More
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Video Mobile Minute: Wal-Mart, Native Apps, Android in the Enterprise
By Seth List
Curious about what's new in mobile? We launch a new weekly feature today—the Mobile Minute video—by Mutual Mobile, covering news of interest in just a minute (or two). Read More
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PRO Take 10: Guy Kawasaki on How to Enchant and Engage Your Customers
In this 10-minute webcast, Guy talks about the importance of fast, flat, and frequent communication and how to add value to your relationships via social media. He even gets into the "architecture" of a winning smile! Read More
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Advertisement  Are people talking about you? Learn how to make your brand the most talked about in its category at WOMM-U, May 20-22 in Chicago. Learn how to develop the best content, create a winning plan, prove your ROI and increase engagement with your fans as well as grow your sales! Register for WOMM-U!
Survey Says
Small Business Marketing: LinkedIn, Twitter Growing in Effectiveness
By Lenna Garibian
Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool. Surveyed small businesses also report the biggest surge in the effectiveness of LinkedIn and Twitter. Read More
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Quick Take
A Weight Watchers Case Study: How Smart Marketing Pays Off
By Matthew Denos
Weight Watchers is clearly the dominant company among weight-loss centers and programs. So what are the company's marketing secrets? Let's take a look at six savvy principles Weight Watchers has implemented to solidify its position at the top of the weight-loss stack. Read More
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My View How AT&T, Whole Foods, REI Will Survive Social Darwinism: The Three Cs of Social
By Jordan Viator Slabaugh
At SXSW 2013, AT&T, REI, and Whole Foods Market discussed the skyrocketing complexity of managing social for large brands. Here's what they said will help keep them (and you) ahead of the pack. Read More
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Mar 28
 PRO Seminar—Use a Customer Advocacy Program to Tap Into Your Customers' Hidden Budget
Apr 11
 PRO Seminar—The Expanding Facebook Universe
Apr 11
 MarketingProfs University—Cracking the Facebook Code Use coupon code DECODED to save $200
Apr 12
 Virtual Conference—Social Media Marketing Sign up for free!
Apr 16
 FREE Seminar—Speaking Up without Freaking Out: Presenter Monologue to Audience Dialogue
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Get early bird pricing with code PUMPED
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
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