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Take 10 Author Series: How to Enchant and Engage Your Customers

Guy Kawasaki
Fri., Nov. 11, 2011, 11am ET (8am PT)
10 minutes

Get quick marketing insights you can put into action today with our Take 10 Author Series—exclusive webcasts with leading authors in marketing and business. This webcast with Guy Kawasaki covers essential advice on forging relationships from his popular book, Enchantment, plus a few exclusive tips that Guy saved just for us.

To be successful in business, you need to think beyond transactions, numbers, and sales and focus on the most important factor of any relationship: people. Enchant people with your likeability, your trustworthiness, and all your other engaging, human qualities, and you'll form honest, mutually beneficial relationships. When you do so, you'll find that customers embrace your ideas and adopt your perspective—for life.

In this Take 10 Author Series webcast Guy Kawasaki walks you through the steps for building enchanting relationships. He talks about the importance of fast, flat, and frequent communication; how to do something DICEE; and how to add value to your relationships through social media. He even gets into the architecture of a winning smile that truly enchants others.


Guy Kawasaki is the author of Enchantment: The Art of Changing Hearts, Minds, and Actions. He is also the cofounder of, an "online magazine rack" of popular topics on the Web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist at Apple. Guy is the author of nine other books including Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Who Should Attend?

If you want to learn how to enchant others with your likeability, trustworthiness, and quality, then you’ll want to spend your coffee break watching to this Take 10. You'll learn how to harness your own ability to enchant others in order to foster deep, mutually beneficial relationships.

What Will You Learn?

  • Quick tips for enchanting people
  • How Sir Richard Branson personified enchantment to win a customer for life
  • Why you need to respond online to people with a thousand followers and those with fifteen
  • Why you should default to "Yes"

About our Take 10 Program

In just 10 minutes, each Take 10 webcast features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 webcasts using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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