Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Helpful Conversion Optimization Advice: Get Started, Get Results
+ Quick Take: Want to Slash 50% Off Your Marketing Budget? Try Being Nice...
+ PRO Take 10: Things to Consider Before Outsourcing Your Lead Gen Efforts
+ Survey Says: US Mobile Local Ad Forecast: $9.1B in 2017
+ My View: Three Lessons From a B2B Social Rewards Program
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Create, share and consume knowledge easily and safely with InterCall's CorporateTube* enterprise video portal. One-click integration with our powerful Webcast Studio platform takes knowledge sharing to another level. Register for a free trial of CorporateTube for your enterprise. *powered by Kaltura
How-To Helpful Conversion Optimization Advice From Rich Page: Get Started, Get Results
By Hunter Boyle
Conversion-rate optimization can be intimidating, especially since marketers don't have many sources of clear advice on how to avoid common pitfalls, generate strong ideas, and run tests that get real results. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO Take 10: Things to Consider Before Outsourcing Your Lead Gen Efforts
Is it more cost effective and practical to generate your leads internally, or should you consider outsourcing your lead gen efforts? In just 10 minutes, we'll walk you through a few points that you'll want to consider before deciding the best course of action for your lead generation process. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Create, share and consume knowledge easily and safely with InterCall's CorporateTube* enterprise video portal. One-click integration with our powerful Webcast Studio platform takes knowledge sharing to another level. Register for a free trial of CorporateTube for your enterprise. *powered by Kaltura
Survey Says
US Mobile Local Ad Forecast: $9.1B in 2017
By Vahe Habeshian
US mobile local advertising revenues will grow from $1.2 billion in 2012 to $9.1 billion in 2017, or a compound annual growth rate (CAGR) of 49.3%, according to the US Local Media Forecast (2012-2017), issued by BIA/Kelsey. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Want to Slash 50% Off Your Marketing Budget? Try Being Nice...
By Peter Shankman
In the '80s, in the days of Michael Milken and Gordon Gekko, the rule on the street was "eat your young." Nice guys finish last. Hold your information. Keep the rules to yourself. Win at all costs. No matter who or what you have to trample. But not anymore... Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Three Lessons Marketers Can Learn From the Regus B2B Social Rewards Program
By Rebecca Tann
At Regus, we recently launched a "social rewards" campaign. Here's what we learned from our initiative about multitiered content, B2B messaging, and consumer needs. Read More
Author Name
share Twitter Facebook LinkedIn
Apr 11
 PRO Seminar—The Expanding Facebook Universe
Apr 11
 MarketingProfs University—Cracking the Facebook Code Use coupon code DECODED to save $200
Apr 12
 Virtual Conference—Social Media Marketing Sign up for free!
Apr 16
 FREE Seminar—Speaking Up Without Freaking Out: Presenter Monologue to Audience Dialogue
Apr 18
 PRO Seminar—Getting Flexible: Working Content into Responsive Design
Apr 23
 FREE Seminar—How to Increase Engagement and Drive Conversions with Interactive Content
Jun 13
 MarketingProfs University—Marketing Writing Bootcamp Use coupon code PUMPED to save $200
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $800 through April 30
 
advertisement
Advertisement