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Take 10: Things to Consider Before Outsourcing Your Lead Gen Efforts

Jenny Vance
Fri., Feb. 22, 2013, 11am ET (8am PT)
10 minutes

In order to meet revenue goals, your pipeline needs to be filled with high-quality leads. The question is, will it be more cost effective and practical to generate your leads internally, or should you consider outsourcing your lead gen efforts? Naturally, there are pros and cons to each option.

In just 10 minutes, we'll walk you through a list of considerations that you'll want to have in mind before deciding the best course of action for your company's lead generation process.


Jenny Vance is an entrepreneur and the founder of LeadJen, a lead generation company serving hundreds of clients across the United States. Jenny has been honored by the Sales Lead Management Association as one of the 50 Most Influential People in Sales Lead Management during 2011 and 2012, and was named to the list of 40 Under 40 by both Direct Marketing News and the Indianapolis Business Journal.

Who Should Attend?

Marketing directors and sales teams who are responsible for generating high-quality leads for their sales teams.

What Will You Learn?

  • What hard and soft costs are involved in lead generation
  • How to evaluate the value of hard versus soft costs
  • Important considerations for internal versus outsourced lead generation efforts

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In just 10 minutes, each Take 10 video tutorial features step-by-step instructions on a narrow topic. Packed with takeaways, every episode comes with a handy one-page checklist, so there's no need to take notes. Just download the PDF. PRO members can now watch Take 10 tutorials using the MarketingProfs mobile app. Download the iPhone or Android app, and get smart on the go!

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