MarketingProfs Today: Master Your Data | Multilingual Marketing | Brand Love | B2B Sales Meetings

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In this issue

1.	How-To: Five Ways Marketers (CMOs, Too) Can Master Data
2.	Quick Take: Four Steps for a Successful Multilingual Marketing Campaign
3.	PRO Today's Seminar: 53 Content Marketing Hacks to Double Your Engagement Rates
4.	My View: What Drives That Crazy Little Thing Called Brand Love
5.	Survey Says: Are B2B Sales Meetings Useful?

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How-To

Five Ways Marketers (CMOs, Too) Can Master Data

By John P. Kelly

Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is now more than a buzzword for CMOs: Understanding or using data is becoming integral to all marketers' jobs. Read More

FOR PRO Members

Today's PRO Seminar: 53 Content Marketing Hacks to Double Your Engagement Rates

We'll cut through the clutter and share dozens of tactical, proven best-practices that will help you accelerate the production and results of your content marketing efforts. You'll leave with 50+ tools, tips, and hacks to increase your content marketing success. Read More

Survey Says

Are B2B Sales Meetings Useful?

By Ayaz Nanji

Vendors say most sales meetings are a valuable part of the B2B purchase process, whereas buyers say most meetings are not valuable, according to a recent report from Altify and IDD Consult. Read More

Quick Take

Four Steps for a Successful Multilingual Marketing Campaign

By Caitlin Nicholson

To better relate your product or service to consumers, present them in a way that identifies with those of a particular culture. Multilingual marketing is a way to do that. Read More

My View

What Drives That Crazy Little Thing Called Brand Love

By Jeff Meleski

The strong bond that can bring two people together can also connect consumers and brands. By tapping into consumers' emotions, marketers can inspire brand love. Read More

event calendar

May 3	FREE Seminar—Unlocking the Value of Marketing Automation
May 3	FREE Seminar—5 Leading Practices in Marketing Training Programs
May 5	PRO Seminar—53 Content Marketing Hacks to Double Your Engagement Rates
May 10	FREE Seminar—How to Create Professional B2B Video Content
May 12	PRO Seminar—From Storytelling to Story-Selling: How to Tell Customer-Centric Stories
May 13	Virtual Conference—MarTech & Innovation \| 3 online sessions *FREE!*
Oct 18-21	B2B Marketing Forum—Register by June 15 and save up to $500

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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