Today's dose of must-have knowledge | View in browser
advertisement
Advertisement
MarketingProfs
May 6, 2015 Vol. 14, No. 87
In this issue
1. How-To: The Key to Successful Positioning: '3 Cs' Research
2. Podcast: Never Stop Learning: Mark Organ on Marketing Smarts
3.  PRO  How-To Guide: How-To Guide: The Three Cs of Successful Positioning
4. My View: Customers Prefer Your Knowing Their Needs Over Your Knowing Their Names
5. Survey Says: How People Phrase Online Searches
Share on Google+ Share on Twitter Share on LinkedIn Share on Facebook
advertisement
Advertisement  Your potential customers are hungry for content, and if they don't get it from you, they'll go somewhere else. How can you build the infrastructure necessary to feed the content beast? Download the eBook, An Internal Culture of Content: The Secret to the Most Effective Content Marketing. Get it now.
 
How-To
How-To Image
Share on Twitter Share on LinkedIn Share on Facebook
The Key to Successful Positioning: '3 Cs' Research
By Lawson Abinanti
Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. Here's what you need to do. Read More
Podcast
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Never Stop Learning: Mark Organ on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
The founder and CEO of advocate marketing software company Influitive explains how he co-founded marketing automation giant Eloqua, why training and development are a "mission-level priority" at his company, and how he hires exceptional employees. Read More
FOR  PRO  Members
Today's PRO Item
Share on Twitter Share on LinkedIn Share on Facebook
How-To Guide: The Three Cs of Successful Positioning
Just as positioning is the foundation of successful marketing, the 3 Cs are the foundation of a positioning strategy that will set you apart from competitors. In this15-page guide you'll learn how to use the 3 Cs in developing your own positioning strategy. Read More
advertisement
Advertisement  In 1996, Bill Gates wrote an article famously titled “Content Is King,” in which he predicted that content would be where "much of the real money will be made on the Internet." 20 years later, his prediction is coming true. Download the eBook to learn how to create an internal culture of content.
 
Survey Says
Survey Image
Share on Twitter Share on LinkedIn Share on Facebook
How People Phrase Online Searches
By Ayaz Nanji
Half of consumers search online using fragments (e.g., "swollen ankle") and half use more fully formed phrases (e.g., "causes of swollen ankle during sleep"), according to a recent report from Blue Nile Research. Read More
advertisement
Advertisement
My View
Podcast Image
Share on Twitter Share on LinkedIn Share on Facebook
Customers Prefer Your Knowing Their Needs Over Your Knowing Their Names
By Giles House
Customers aren't that impressed when you address them by name in emails. What does delight them is being understood. Read More
 
event calendar
 
May 7 PRO Seminar—Going All In: How to Avoid the Perils of a Website Redesign
May 8 Virtual Conference—Marketing Technology—3 online sessions—FREE!
May 12 FREE Seminar—Five Ways to Justify Your Event Spend
May 14 PRO Seminar—MarketingProfs Makeover: The Anatomy of a LinkedIn Company Page
May 17 FREE Seminar—Enterprise Scale Refer-a-Friend: Your Best Acquisition Channel
Jun 2, 4, 9 Everybody Writes In-Person Workshop—San Francisco, Boston, Indianapolis
Jun 11 PRO Seminar—The Ultimate Recipe for a Great Brand Story
Jun 11 MarketingProfs University—Marketing Writing Bootcamp
Oct 20-23 B2B Marketing Forum 2015—Register now to save up to $500
 
advertisement
Advertisement
 
 

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

Advertise with us: Download our Media Kit
or call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

 

Copyright © 2000-2015 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625