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In This Issue
+ How-To: Brand Reputation Management: Your Seven-Point Game Plan
+ Podcast: What's the Future of Business? Author Brian Solis
+ PRO: How to Successfully Break the 'Rules' of Email Marketing
+ Quick Take: More Data Does Not Equal Better Insights
+ Survey Says: How Running a Small Business Has Changed [Infographic]
+ My View: How to Lose Weight While Blogging
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How-To Brand Reputation Management: Your Seven-Point Game Plan
By Lorna Walkden
Despite its current popularity, brand reputation management is not new, but today it's about actively managing references, conversations, and feedback that typically occur online. Here are seven key areas you should address. Read More
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Podcast What's the Future of Business? Author Brian Solis Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Providing the best product won't be enough to carry your business into the future: You need to create experiences your customers want to share. Brian Solis discusses innovative leadership, the new generation of consumerism, and his recent book, What's the Future of Business? Read More
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PRO Embrace Your Inner Rebel: How to Successfully Break the 'Rules' of Email Marketing
Join DJ Waldow and Jason Falls, co-authors of The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, as they highlight examples of email marketing that don't follow "best-practices" yet still achieve incredible success. Read More
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Survey Says
How Running a Small Business Has Changed [Infographic]
By Ayaz Nanji
Some 59% of decision-makers at small businesses say itís harder to run a business today than it was five years ago. Decision-makers also say marketing, payroll, and the importance of being local have changed significantly for small businesses. Read More
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Quick Take
More Data Does Not Equal Better Insights
By Laura Patterson
We're drowning in data. We generate it from our own activity or research; we collect and capture tons more from external sources. But action doesn't always follow collection. And more data does not always translate into better insights. Read More
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My View How to Lose Weight While Blogging
By Tom Martin
If youíve ever said you didnít have time to write or exercise more, this blog post is for you. Today, Iím going to show you how lose weight and create content at the same time. Read More
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