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How to Successfully Break the “Rules” of Email Marketing and Get Better Results

DJ Waldow, Jason Falls
Kathy Bushman
Thu., Oct 25, 2012 12pm ET (9am PT)
90 minutes
This online marketing seminar received 5 star(s)

When it comes to email marketing, there are a ton of rules out there. Always do this. Never do that. The good news is that rules are meant to be broken. Remember: 'best practices' are those that are best for YOUR audience.

Join DJ Waldow and Jason Falls, co-authors of The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, as they highlight individuals and companies who don't follow the "best practices" of email marketing and have still found incredible success.

If you're looking to mix things up a bit with your email marketing program and drive more results, join us for this PRO seminar, and get ready to learn how to embrace your inner rebel!


DJ Waldow is an email marketing consultant, writer, blogger, speaker and co-author of The Rebel's Guide to Email Marketing. He is the founder and CEO of Waldow Social, a company that helps organizations think strategically about email marketing. DJ has spent over 7 years in the email, social and community-building world, advising clients on how to optimize their email marketing campaigns and—on occasion—break some of the "best practice" rules.

Jason Falls has led a national advertising agency's interactive and social media efforts, worked with Fortune 100 brands as a social media strategist, and served as an independent consultant in the social media industry. He has advised major, regional, and niche brands including Humana, The Envelope Manufacturers of America, Jim Beam and Maker's Mark bourbons, Louisville Slugger, and The National Center for Family Literacy. He is also the co-founder of the Social Media Club Louisville.

Who Should Attend?

Email marketers looking to beef up their email marketing efforts, including small business owners, business executives at mid- to large-sized companies, marketers, professional communicators and more!

What Will You Learn?

  • Why email is still relevant
  • How to grow your email list
  • Which "best practices" are the best ones to break
  • How email marketing and social media go together like Batman and Robin
  • What the future of email marketing might look like


The Rebel's Guide to Email MarketingTen lucky winners will be chosen at random to win a free copy of Jason and DJ's new book The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win. To qualify, simply complete the short survey at the end of the live Q&A session.

Register Now!

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