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In This Issue
+ How-To: Five Ways to Minimize Email List Unsubscribes
+ Survey Says: Marketers Struggling With Real-Time Personalization
+ PRO Favorite: Marketing Plans That Cross Channels & Deliver Results
+ Infographic: The Email Marketing Holiday Calendar
+ My View: Mike Volpe: Clean-Slate Marketing Approach & Measuring Everything
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How-To Five Ways to Minimize Email List Unsubscribes
By Karen Talavera
A classic email conundrum: How do I prevent or minimize unsubscribes from my email list? First, accept them as a fact of life and don't take them personally. Then, take these five steps to mitigate unsubscribes. Read More
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PRO PRO Favorite Seminar: How to Create Marketing Plans That Cross Channels and Deliver Results
You'll learn how to create effective plans that make multiple channels and platforms work together seamlessly to deliver the best possible results. Also learn the step-by-step methodology required for creation and implementation, including how to analyze results and improve performance. Read More
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Advertisement  Only 44% of corporate users can find the (internal) file they're looking for compared to 86% of similar internet users* Find your stuff faster with a content-based Enterprise Social Network and be more productive at your job. Free 14 day trial. (*Forrester)
Survey Says
Marketers Struggling With Real-Time Personalization
By Ayaz Nanji
Most marketers say they struggle to personalize content in real-time, even though 77% say real-time marketing is highly important to their organization, according to a recent report. Read More
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Quick Take
The Email Marketing Holiday Calendar [Infographic]
By Verónica Maria Jarski
Time to prepare for the holiday season (which isn't as far off as you think)! The Email Marketing Holiday Calendar infographic by Exact Target offers planning tips for July through December. Read More
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My View WayBack Marketing: Mike Volpe on a Clean-Slate Approach to Marketing and Measuring Everything
By Aaron Dun
Our WayBack series covers critical strategies of today’s most successful B2B marketers. We go back to when they got started and uncover what programs they executed that are most connected to their success today. Up next is Mike Volpe of HubSpot. Read More
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Aug 6
 FREE Seminar—Thinking Outside the Marketing Box at Dell
Aug 8
 PRO Seminar—SEO in 2013: Current Trends and Future Predictions
Aug 8
 MarketingProfs University—Search Marketing School Use code SEARCH13 to save $200
Aug 9
 Virtual Conference—Social Media Strategy Sign up for free!
Aug 13
 FREE Seminar—Lead Nurturing at Light Speed: The New Requirement for B2B Marketers
Aug 22
 PRO Seminar—Key Digital Trend Currents That Are Shaping Business
Oct 9-11
 B2B Forum 2013—Boston, MA Save up to $400 through Sept 15
 
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