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MarketingProfs
Jul 29, 2015 Vol. 14, No. 145
In this issue
1. My View: Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their Industry
2. Podcast: How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts
3.  PRO  How-To Guide: The 3 Cs of Successful Positioning
4. Survey Says: Which B2B Content Types Deliver Great Leads?
5. How-To: How to Effectively Market to the Growing US Hispanic Market
6. Quick Take: Marketing Mean Tweets: B2B Forum Speakers Read Aloud Seriously Snarky Tweets
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How-To
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How to Effectively Market to the Growing US Hispanic Market
By Jonathan Deesing
Just as you would when targeting any niche market, you need to follow some basic rules to effectively market to Spanish-speaking customers. Read More
Podcast
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How to Go Beyond Just Telling Your Brand Story: Christian Lachel on Marketing Smarts [Podcast]
By Kerry O'Shea Gorgone
Christian Lachel shares his secrets to building lasting customer relationships through emotionally evocative brand experiences that increase loyalty and drive revenue. Read More
FOR  PRO  Members
Today's PRO Item
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How-To Guide: The Three Cs of Successful Positioning
Just as positioning is the foundation of successful marketing, the 3 Cs are the foundation of a positioning strategy that will set you apart from competitors. In this 15-page guide you'll learn how to use the 3 Cs in developing your own positioning strategy. Read More
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Advertisement  MailChimp's marketing automation tools make it easy for you to send relevant and timely information to your customers, whether you're sending to one person or one million. Take advantage of pre-built workflows if you're just getting started, or create completely custom workflows from scratch.
 
Survey Says
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Which B2B Content Types Deliver Great Leads?
By Ayaz Nanji
Product brochures are the most common content type created by B2B marketers, but whitepapers deliver the highest-quality leads, according to a recent report from the CMO Council and the NetLine Corporation. Read More
Quick Take
Marketing Mean Tweets: B2B Forum Speakers Read Aloud Some Seriously Snarky Tweets
By Rob Zaleski
Playing off the wildly popular Mean Tweets segment from The Jimmy Kimmel Show, we pulled together a handful of B2B Marketing Forum speakers to read mean tweets about marketing, marketers, or themselves. Read More
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My View
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Five Brands That Successfully Tapped Into the Power of Bloggers Outside Their Industry
By Lauren Jung
Venturing outside your normal space can open up your product and services to a previously untapped market. Take a look at five companies that successfully reached beyond their industries. Read More

event calendar

Aug 4 FREE Seminar—Eight Ways to Improve Your Email Marketing in 2015
Aug 6 PRO Seminar—Words That Stick: How to Make Your Brand Googleable
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Aug 13 PRO Seminar—SEO—How Customer Experience Impacts Search
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