MarketingProfs: Customer Engagement | Consumer Feelings | Brands' Use of AI

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with best-in-class attendee behavior tracking for events:

Wednesday, July 31, 2019

	Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date?
	Consumer Feelings: The Next Frontier in Market Research
	A Conference Designed for Your Entire Team
	How Consumers Feel About Brands' Use of AI [Study]

Niche Marketers, Is Your Customer Engagement Strategy Up-to-Date?

Some niche businesses think a small social presence and a semi-decent website are enough to engage customers in the age of digital marketing. Not even close, of course... So, what do successful customer engagements look like in the age of digital transformation?

Consumer Feelings: The Next Frontier in Market Research

These days, finding data about consumer behavior is so easy, our instinct is to pile up a mountain of it so we get a better view of customer preferences, behaviors, and experiences. That sky-high view empowers us to see a vast landscape, but it leaves us blind to what actually shapes behavior: consumer feelings.

Four Keys to Tracking and Optimizing the ROI of Events

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Despite the growth of digital marketing, in-person events remain a top driver of demand for B2B companies. Learn how to measure your event performance, similar to how you would your digital marketing efforts. Download this informative whitepaper.

A Conference Designed for Your Entire Team

MarketingProfs event

If you're looking for a conference program that addresses the educational needs of every member of your marketing team, look no further than this year's MarketingProfs B2B Forum. Check out your group options.

How Consumers Feel About Brands' Use of AI [Study]

Most people say they feel frustrated when they encounter AI-powered communication options from brands and are not able to talk to a human, according to recent research. Take a look at the study findings.

Last Chance: Marketer Happiness Report 2020

MarketingProfs study

What makes for a happy and fulfilled marketer? Help us, and yourself, by taking the survey for the MarketingProfs 2020 Marketer Happiness Report. You could win one of five $25 Amazon gift cards, just for answering. The survey is about to close, so give us a piece of your mind (in a good way)!

Profs Picks

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Event professionals work hard to develop event content to inspire, help, and excite customers and prospects. It's your job to not only drive event-attendee behavior but also measure and understand the impact of your content on propensity to buy. Knowing how to do all that is not always easy. For some great tips, check out these blog posts on ways to accelerate sales, and increase evaluation response rates!

If you're a B2B marketer looking for some truly amazing learning opportunities, check out the packed schedule of this year's MarketingProfs B2B Forum! The sessions cover everything from building content that converts, to creating plans and budgets CFOs will love, to using neuromarketing principles to elicit response, to all that you need to know about ABM, writing, SEO, MarTech, Sales & Marketing alignment, and so much more. Oh, and there will creative networking. And keynotes. And workshops for All Access pass holders! Avoid that pit-in-the-stomach FOMO feeling: Join your fellow marketers at the Gaylord National Resort, just outside Washington DC.

Upcoming Events

AUG

[Demo] ClearSlide's Content Engagement Platform
sponsored by ClearSlide | 45 minutes

AUG

[Webinar] How to Get (and Use) Intel on Your Competitors
sponsored by Kompyte | 45 minutes

AUG

[Online Forum] Account-Based Marketing
sponsored by Uberflip | 3 live sessions

AUG

[Webinar] Full-Funnel Attribution to Keep Your Boss Sane
sponsored by Adtaxi | 45 minutes

AUG

[Webinar] How to Build (and Level Up) Influencer Campaigns
presented by Jason Falls | 60 minutes

SEP

[Online Event] Storytelling Summit for Marketers
12 sessions to help you harness the power of story

OCT

16-18

[In-Person Event] MarketingProfs B2B Forum
Get the Smarty Pants rate through August 23—register today!

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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