I just returned from "ProfsStock," the three-day junket we hold periodically in beautiful Santa Barbara, California. As a virtual company with staff in the reaches of Texas, California, Massachusetts, and British Columbia, we've found it necessary for our team to have some face time to talk about where MarketingProfs has been and where it's going. (Plus, the restaurants we visit are wicked good.)
One of the things we did this time was talk a lot about you, our readers, and the just-completed reader survey provided some good fodder for discussion. But more on that in the coming weeks.
In the meantime, it's become increasingly clear that MarketingProfs has a solid base of fans waving their giant foam fingers, encouraging us onward. But it's not clear that our tagline at the top of the home page—"Marketing know-how from professionals + professors"—is all that relevant or revealing any more.
In other words, it doesn't reflect a whole lot about why you find us irresistible. As my glamorous and talented colleague Shelley Ryan wrote earlier this week in our Know-How Exchange, "A lot has changed here since that was written!
"Sure, there's still a terrific weekly newsletter, hot topics, great authors... but there are a lot of tools and resources now available for Premium members. And virtual seminars, to boot."
We think it makes sense to update the tagline to better reflect what MarketingProfs is now. Shelley writes, "I'd put more emphasis on the sense of community, for example, and less emphasis on academia—keep 'professors' on the site, but not in the tagline."
So what do you members think? Or as Shelley puts it, "How would you capture the essence of MarketingProfs in just a few words?"
We'll reward you with a ton of Know-How Exchange points if we like your suggestions, so post your ideas on the Exchange. (Please note: You need to be a member of MarketingProfs to post, but registration is FREE.)
Can't wait to hear your thoughts.
Until next week,
Ann Handley
ann@marketingprofs.com
Chief Content Officer
MarketingProfs
P.S. Here's a photo of the MarketingProfs team whooping it up during our last evening together. Aren't we a cozy bunch? Top row (L to R): Roy Young, Allen Weiss, Val Frazee, Sharon Hudson.
Bottom row (L to R): Shelley Ryan, Ann Handley, Kim Sterling Klor, Jim Kelly.
Hogging up the front: Achim Klor.
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