Question
Topic: Strategy
New Cross-cultural Trainer
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I went back to school and will be graduating with my MA in Dec. in communication and anthrolopogy. Also obtained training and certifications in cross-cultural training and international transitions. Started designing and offering courses for continuing education for nurses and co-lecturing on international relations at the university. All within the last 4 years.
I would like to start marketing my comprehensive program in cultural competency for foreign health care professionals in the U.S. It would include pre-departure training, in-country orientation, cultural transitions coaching and continuing education courses for both the host facility and the foreign workers. The program will be flexible, adaptable to the needs of the organization.
My 3 options are: working with foreign nurse recruiters, health care organizations who employ foreign workers, or with the individuals themselves. Another option is partnering with an already established training company.
My problem: I don't know how to start marketing the program. I have emailed several recruiters who think it's a great idea but they are not willing to pay for training. I have not talked to hospitals because I wanted to prepare my proposal better. Also I feel that if I am able to present my program in person, I can make a more compelling case, but how do I get to that far in the first place?
Any advice would be much appreciated. I feel that I do not have much credibility as I do not have a track record yet in the training field.
Thank you in advance.