Question

Topic: Taglines/Names

New Kids Bedding Company Needs A Great Tagline.

Posted by Anonymous on 8/27/2005 at 4:32 PM ET 250 Points
I own a retail company that sells bedding and decor for babies and children's bedrooms. We are online (almost 3 years now) and we are considering opening a store front next year. I am wanting a catchy tagline for my company. Our demographic is the middle to upper income mother with young children. We offer a full range of bedding from designer to more budget friendly choices. We are about to expand into catalog mailings and manufacturing our own line of products for childrens rooms. I have used "stylish bedding & decor for your children", then I tried "boutique brands, better prices". I would love some suggestions, I have no marketing background and am needing guidance.
Thank you,
Brittin
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RESPONSES

  • Posted by mgoodman on 8/27/2005 at 6:14 PM Member
    Brittin,

    You have to start by deciding what you want the tagline to do for you. Is it for the bricks-and-mortar store or the online storefront, or both? When people read or hear the tagline what is it you want them to remember?

    Start with a more precise definition of your primary target audience -- not just who they are demographically, but where they live (i.e., what country/province/state and city), how many children they have, how old the children are when they're looking for the bedroom supplies you sell, etc.

    Then create a positioning statement that articulates the single most important benefit someone would realize if they bought from you. What makes you different from and better than other stores/sites that sell the same kind of merchandise? Why should someone buy from you? What's unique about your business that's important to a potential customer?

    The positioning statement isn't a slogan or a tagline. It's an internal document that explains what it is you're trying to communicate. When a professional copywriter understands your positioning statement, he/she will have a much better chance of delivering the tagline you want than if you just ask for a "catchy tagline."

    Think of it like this: What if we come up with 25 possible taglines? How will you decide which one to use? What criteria will you use to evaluate the submissions? If you can tell us that up-front, we can focus our efforts on taglines that meet the criteria and communicate the desired message. Otherwise, we're flying blind and the chances we'll come up with the right tagline are less than those for winning a grand prize in the lottery.

    Give us some direction, and we'll give you a long list of on-strategy tagline possibilities. And don't forget to tell us why you want a tagline ... what you expect it to do for you.
  • Posted by SRyan ;] on 8/29/2005 at 9:28 AM Member
    What's the name of your business?
  • Posted by browncatfan on 8/29/2005 at 2:39 PM Member

    Don't just make the bed--make the bedroom!

    Don't just make the bed--make the whole room!

    Bedrooms that won't put your kids to sleep.

    Where stylish bedrooms are child's play!

    Because special kids deserve special bedrooms.

  • Posted on 8/29/2005 at 8:46 PM Accepted
    I'm not sure I've captured the heart strings with these, but here's a few ideas:

    What the sweetest dreams are made of.

    Where dreams are sweeter.

    Because every kid needs space to dream.

    Great rooms for their big dreams.

    Special spaces for kids going places.

    Hope this helps!

    LA
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