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This Week's Marketing How-To

Working With a Web Designer: Five Tips for Harmonious Web Projects

By Tim Frick. Working with Web designers and developers doesn't have to be a slippery slope. Get the full story >

What Works in Marketing!

How a CEO Uses Twitter to Convey the 'Sole' of His Company

Company: Zappos
Location: Las Vegas, Nevada
Industry: Retail, e-commerce
Get the full story >
This Week's Top Articles

Beyond YouTube: Getting Started With Video for Marketing and Sales
By Gary Anderson. The key to good video is finding the right tools. Get the full story >

Survey: Better Data, Measurement Abilities, and ROI Metrics Boost Marketing Performance
By Jim Lenskold. What will it take to get to the ideal level of highly effective and efficient marketing? Get the full story >

Spinning Your Way to Email Marketing Success
By Louis Chatoff. Successful email marketing strategy is a lot like a spin class at the gym. Get the full story >

How to Market Your Independent Film to Festivals
By Matthew Syrett. Despite the importance of film festivals, most independent filmmakers have no idea where to start. Get the full story >

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50 Ways Marketers Can Leverage Social Media

My friend Chris Brogan may be a social media rock star, but he nonetheless says that web 2.0 tools don't always fit the needs of marketers. It all depends on the task at hand and their objectives.

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"Not every company needs a blog," says Chris. "YouTube worked for BlendTec, but it might not work for your company."

That said, companies are increasingly seeking to use new technology tools to spark conversations with their customers and employees. Ford, Intel, Dell and Pepsi "have all concluded the best way to change is by bringing in a social-media czar to lead their strategy," AdWeek's Brian Morrissey wrote this week. Notably, Ford tapped Scott Monty of the new-media shop Crayon (and a MarketingProfs Daily Fix blogger) to head up social media marketing at the 250,000-employee car company.

Writes Morrissey, "The hiring of dedicated teams reflect the rising importance of social media in companies. Once thought of as an interesting new media channel, social media is increasingly seen as a catalyst for changing how companies operate. It points to a new corporate structure that favors open over closed, dialogue over monologue, and decentralized power over command and control."

To that end, Chris offers a list of 50 ways marketers can use social media to improve their marketing. What I love about Chris's list is that he offers bite-sized suggestions for ways that companies can begin to experiment and embrace social media. You might not have the budget to hire a social media evangelist, but there's plenty to explore nonetheless. See Chris's full list here.

p.s. Both Chris and Scott will be presenting at our Digital Marketing Mixer this October. Don't miss a chance to hear these guys in person!

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October 22-23, 2008

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July 24 with Kami Watson Huyse

Social Media Starter Kit for Marketers
July 25 with Chris Brogan

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