AI for Content Creators | Online Marketing Event | June 2023


Rule the Robots

A new virtual event this summer about how you can use
AI to boost your productivity, your creativity, and your career

8 Weekly Sessions:
June 21–August 8

AI for Content Creators by MarketingProfs logo

Two ways to register for this event

Yes! I want to attend AI for Content Creators and enjoy a full year of PRO membership! As a PRO I get:

  • Streaming access to B2B Forum
  • On-demand B2B marketing training
  • Interactive mini-workshops
  • 1-on-1 coaching opportunities
  • PRO Slack group, and more!

Sign me up for AI for Content Creators, the eight-week series dedicated to improving my career through the mastery of AI tools.

I understand I will not receive the full benefits of PRO membership with this purchase and that for $50 more I could have 12 months of PRO.

Your AI assistants are here

Artificial Intelligence is a revolutionary opportunity for the prepared content creator!

These robots will improve your efficiency, simplify your writing and content-creation processes, and focus your marketing strategies.

But to gain the full benefits of this AI revolution you have to know the robots' strengths, their limitations, and how to direct them. Because while they're fast... they're also clumsy, inaccurate, and in need of a human touch.

In short: they're not YOU.

Join us this summer to exploit the extraordinary AI revolution. You'll learn to use the robots to create stronger content... while also making their output more human, more empathetic, and more advantageous to your career.

Wednesdays at 12 noon ET:

Tuesdays at 12 noon ET:

Red and blue robot looking and waving towards viewer


Headshot of Ruth Carter, Esq.

Ruth Carter, Esq.

Evil Genius | Geek Law Firm

Headshot of Kate Bradley Chernis

Kate Bradley Chernis

Founder & CEO | Lately.AI

Headshot of Ann Handley

Ann Handley

Chief Content Officer | MarketingProfs

Headshot of Erika Heald

Erika Heald

Founder | Erika Heald Marketing Consulting

Headshot of Cathy McPhillips

Cathy McPhillips

Chief Growth Officer | The Marketing Artificial Intelligence Institute

Headshot of Christopher S. Penn

Christopher S. Penn

Chief Data Scientist | Trust Insights

Headshot of Wil Reynolds

Wil Reynolds

VP Innovation | Seer Interactive


Wednesday, June 21
12:00pm–1:00pm ET

AI and Social Media

Speaker: Kate Bradley Chernis

Details coming soon!

Wednesday, June 28
12:00pm–1:00pm ET

How Content Creators Need to Think About AI

Speaker: Christopher S. Penn

Details coming soon!

Wednesday, July 5
12:00pm–1:00pm ET

AI and You: The Creative Duo Revolutionizing Marketing Content

Speaker: Cathy McPhillips


Artificial intelligence. Think of it as a friend, not a foe. And a friend who's here to help you get ahead.

Yes, YOU (not just your company).

So, are you ready to dive into AI and revolutionize your content game?

Cathy McPhillips of the Marketing AI Institute joins us on July 5 to demystify AI and show you how to harness its power to enhance your storytelling skills without fearing the robots will take over your job (they're not... if you're prepared). Discover how AI can be your ally, augmenting your creativity and helping you stay relevant and reach new heights in content creation.

During this one-hour session all about YOUR relationship with AI, you'll...

  • Learn how to integrate AI into your content strategy, maximizing efficiency while maintaining your unique voice
  • Uncover steps to upskill and reskill in the realm of AI, ensuring you stay ahead of the curve, adapt to the ever-changing digital landscape, and embrace your role as a future-ready marketer
  • Explore real-life examples of successful AI-assisted content projects, inspiring you to pilot your projects
Headshot of Cathy McPhillips

Cathy McPhillips

Chief Growth Officer | The Marketing Artificial Intelligence Institute

Cathy is an integral part of the marketing AI community. With a history in marketing leadership at places like Content Marketing Institute and Content Marketing World, she understands how marketing (and marketers) works—from growth to CX—and how AI will impact and power what we do. Cathy is a MarTechExec 50 Woman You Need to Know.

Wednesday, July 12
12:00pm–1:00pm ET

How to Write Like the Robots Can't

Speaker: Ann Handley

Details coming soon!

Wednesday, July 19
12:00pm–1:00pm ET

AI, Content, and the Law: What Marketers Need to Know Right Now

Speaker: Ruth Carter, Esq.


It's the wild west out there as artificial intelligence faces the law. Is a showdown in the cards? And will you continue to hold ‘em (your AI practices and processes, that is)… or will you have to fold ‘em as the law catches up?

You need to know how the law impacts marketers and content creators right now. Internet lawyer Ruth Carter (and faithful sidekick and basset hound Lucy Jane) will be here on July 19 to break it down.

The United States Copyright Office says you can't copyright AI-generated content unless a human plays a significant role in crafting or editing it. (Is that a win or loss for writers and content creators?)

There's also a good chance that several AI companies broke the law when training their software. And platforms use the content you upload to expand their large language models, so your marketing content can easily feed your competitors' AI-driven marketing efforts. Oops.

In this modern-day frontier, the law changes fast, so in this session, Ruth will share the most up-to-date facts about…

  • What risks you're taking if you use AI to create your content
  • What you actually own
  • How to set yourself up to avoid legal wrongdoing
  • How to protect yourself if you outsource your content creation
Headshot of Ruth Carter, Esq.

Ruth Carter, Esq.

Evil Genius | Geek Law Firm

Ruth is an authority on intellectual property, business, and internet law known for daring antics (they're an ABA Legal Rebel, after all). They've authored three best-selling books—including The Legal Side of Blogging: How Not to Get Sued, Fired, Arrested, or Killed —and been featured in media like WSJ and Entrepreneur.

Wednesday, July 26
12:00pm–1:00pm ET

AI: The Ultimate Wingman for Your Brand Voice

Speaker: Erika Heald


It's only natural that marketers—stewards of their brand's voice—may feel uneasy about letting artificial intelligence into their office. You may even feel the urge to say you can't sit with us .

Thanks to years of movies and books that show us the dark side of AI—from Brave New World to Aeon Flux—many of us fear the potential for AI's dystopian control.

But the robots aren't mean girls, and it's equally possible that we can harness AI and collaborate with it to make it our brand voice ally, helping us document and apply a standardized voice across our entire organization.

AI and your brand voice may come from different cliques, but when they team up, they can create magic. So make AI your ultimate brand voice wingman.

Imagine a world where every communication your organization sends out sounds like it could come only from your brand or company. Where everyone uses the appropriate tone in every situation, to match our customer's mindset.

In this July 26 session with brand-voice advocate Erika Heald, you'll learn how to use AI to:

  • Identify your competitors' brand voice so you can differentiate
  • Document brand voice, style, and tone for different writing types
  • Stay on current messaging for products and campaigns
  • Help customer-facing non-writers stay compliant
  • Provide better brand resources to partners, distributors, influencers, etc.
Headshot of Erika Heald

Erika Heald

Founder | Erika Heald Marketing Consulting

With a philosophy of "no random acts of content," Erika drives business growth for clients through content marketing and social media. She also hosts the weekly #ContentChat conversation on Twitter and LinkedIn Audio. Previously, Erika led and grew high-performance B2B content marketing teams at Highwire PR, Anaplan, and Achievers.

Tuesday, August 1
12:00pm–1:00pm ET

AI and SEO: Disrupt Your Content Strategy for Better Search Results

Speaker: Wil Reynolds


The rumors are not true: much like video didn't kill the radio star, AI will not kill SEO. But it will disrupt how we approach it—from research to content creation to the algorithms we work to impress.

Your content strategy must focus on relevance, predicting visitor behavior, and delivering a personalized UX more than ever.

On August 1, audience-favorite speaker and digital marketing expert Wil Reynolds will share analyses of millions of keywords to help you determine which areas are most "disruptable," so you can focus your future-focused SEO efforts and get up to speed with AI without starting from scratch.

In this session, Wil will discuss...

  • Why writers must get access to chat logs and customer insights to feed into ChatGPT to get better answers
  • How to pair your content with better images using AI
  • How to combine Google's "People Also Ask" with AI to help you make more compelling content
Headshot of Wil Reynolds

Wil Reynolds

VP Innovation | Seer Interactive

Wil likes helping people and developing innovations to help clients build traffic and make money. Since 1999, he's helped Fortune 500 companies develop SEO strategies. As the industry has evolved, so has Wil's approach, including embracing the emergence of AI and how it can power better digital marketing content and SEO results.

Tuesday, August 8
12:00pm–1:00pm ET

Iron Chat(GPT)! Whose Prompts Will Reign Supreme?

Details coming soon!