Session Highlights: AI for Content Creators

With so much valuable info in each AI for Content Creators session, we thought it only fair to share. So we're posting video highlights. Watch the full sessions right now with a PRO membership.

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SESSION 1

THE ART OF CRAFTING PROMPTS

with Marcus Nelson

Frustrated by ChatGPT's repetitive use of the same phrases? Or maybe you dislike the colloquialisms and jargon it can return? "Remember," says Marcus, "ChatGPT is just a tool. You can tell it what to do." Here's how.

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SESSION 2

WHAT CONTENT CREATORS NEED TO KNOW ABOUT GENERATIVE AI

with Christoper S. Penn

Beyond simply writing, what else can text-based AI tools do for you? Here are six different use cases for how generative AI can simplify your work—yet they still require your humanity to instruct the robot (and polish the results).

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SESSION 3

AI AND YOU: THE CREATIVE DUO REVOLUTIONIZING MARKETING CONTENT

with Cathy McPhillips

We all have tasks we're not good at—or just dislike doing. From content ideation to outlining your ideas, AI can augment your creativity. For example, hear how Cathy used AI to help her create this presentation.

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SESSION 4

How to Write Like the Robots Can't

with Ann Handley

Want AI to create content that your audience relates to? Then prompt it with the five Ws of journalism! Ann shares the stupid-simple way she prompts AI to draft content that connects with her readers.

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SESSION 5

AI, CONTENT, AND THE LAW: WHAT MARKETERS NEED TO KNOW RIGHT NOW

with Ruth Carter, Esq.

What's a famous monkey have to do with AI? Our go-to Internet lawyer, Ruth Carter, explains who can own a copyright in the US, what qualifies for copyright protection, and the risks you take with content created by AI.

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SESSION 6

AI: THE ULTIMATE WINGMAN FOR YOUR BRAND VOICE

with Erika Heald

Do your customers expect a lighter tone-of-voice on your social media than they expect from your customer service reps? Erika demos how AI can nail your brand voice for different situations—and rewrite your content to match.

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SESSION 7

AI AND SEO: DISRUPT YOUR CONTENT STRATEGY FOR BETTER SEARCH RESULTS

with Wil Reynolds

LLMs—large language models, like ChatGPT—are super-librarians. They've read every book on the shelf. They can answer most of your questions. And they can rewrite content like Romeo and Juliet… into a Wu-Tang rap?

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SESSION 8

AI + PERSONAS

with Andy Crestodina

Content creation can be broken down into 12 tasks. And an AI persona can do five of them for you! From research and outlines to editing, here's how an AI persona speeds up your process to create compelling content.

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SESSION 9

IRON CHAT(GPT)! WHOSE PROMPTS WILL REIGN SUPREME?

with Ann Handley and Christopher S. Penn

It's the AI for Content Creators championship! Three marketers go head-to-head-to-head to whip up winning ChatGPT recipes. Can they impress our judges? Tune in to discover: Whose Iron Chat(GPT) skills reign supreme?

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SESSION 10

Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale sponsored by Adobe

with Shelly Chiang

AI can generate content at scale. But if your content isn't organized, how will your sales and marketing teams find what they need? Extensive metadata—the data about your data—keeps your content organized.

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