Up Your Game
With AI

Retail media. First-party data. AI assistants. And Taylor Swift's marketing secret.

Learn what the biggest trends in the marketing industry are today and how your business can tap into them for super-growth.

In this session, Martin Kihn—SVP of Strategy at Salesforce Marketing Cloud, former Gartner Research VP and author of House of Lies—explores vital trends impacting the industry and spotlights the significance of organizing your data for advanced Al.

You'll learn...

• What the very best of your competitors are already doing
• How to elevate your brand in an era of media acceleration
• Why every business is now in show business

Get excited, because audience-favorite digital marketer Andy Crestodina is joining us for this brand-new AI for Digital Marketers series. He's sharing his complete framework for AI for digital content marketing based on over 100 hours of experimentation.

We'll start with the big picture, because it's very big: accuracy, bias, labor market impact, the coming global apocalypse… you get the picture.

But then, we'll quickly move into the practical how-tos, including using AI to...

• Better understand your audience
• Find gaps in your existing content
• Brainstorm new ideas that fit within your strategy
• Generate headlines... in your voice
• Create images for landing pages and social media
• Optimize for search with keyphrase focused content
• Write drafts, social posts and emails... aligned with the tone and voice of the brand

Let's move past the predictions about the future and focus on what we can do RIGHT NOW to leverage this powerful technology in simple and practical ways for ever-better results from our content marketing.

Every day, a new AI solution hits the market that management wants you to start using. And every day, you're struggling to figure out which tools you need to actually be able to complete your tasks.

And every day, you're worried about whether AI will make you redundant.

Budgets are being cut, teams are being downsized, and there is a misunderstanding from management that AI is the magic solution rather than tools for team improvement.

In this session, Katie Robbert, CEO of Trust Insights, will walk you through the process of picking the right tools to get the job done. You'll learn:

• The 5P framework for assessing your needs
• The most common use cases for AI in marketing
• How to select the right tools to support your tasks

Raise your hand if you're a marketer. Now, keep them raised if you're also a graphic designer.

Once upon a time, only a few of you would still have your hands in the air. Now, AI is democratizing design, so even non-designer marketers can get creative—and designers can get faster.

Discover how generative AI-based design can transform your work, how you can apply it to your projects, and how to leverage it to improve design operations efficiency.

In this presentation by long-time designer Jared Williams, you'll learn...

• A strategy for integrating AI into your daily workflow
• How to use AI in design
• Which tools you should be using (and why!)

Sometimes, it can feel like a real slog to make a decent video. Planning, scripting, filming, editing, finding the right b-roll, editing some more... and then realizing the camera was picking up the wrong microphone. All that for a 40 second social video—arrrrrgh!

Enter our new bestie, AI. Not just for writing blogs, AI has made a serious impact on the video creation and production world, offering new ways to create and edit high quality videos faster than ever.

Whether you're a long-time creator a video newbie, join this session to learn:

• What role AI is now playing in video planning, production, and editing
• How to use different AI-powered video creation tools to make better content, faster
• Tips for doing your own experimentation with AI-based video creation

Delve into the transformative world of AI-driven email tools. AI tools that can streamline and enhance your email processes. You'll explore how these cutting-edge technologies are reshaping the way we manage our inboxes, manage marketing campaigns, and interact with email.

In this session with email expert and rasa.io COO Erica Salm Rench, you'll learn how to...

• Enhance productivity by automating tasks with AI
• Provide personalized email content recommendations
• Leverage AI tools to streamline your email processes and make communication more efficient

Epically long sales cycles. Challenging account-based marketing strategies. Mass personalization at scale. B2B marketing is not for the faint of heart

But that's why YOU are uniquely suited to do what you do! You can now leverage AI to launch landing pages that generate five to six-figure revenue pipelines that transform prospects into sales-qualified leads in a matter of days or weeks, not months or years.

In this action-packed session with Mary Owusu, you'll learn...

• How to avoid the most common landing page mistakes (at all costs!)
• The visible elements that every landing page needs to be successful
• The invisible must-haves that will make or break your landing page
• Surefire ways to 10x your landing pages' performance with artificial intelligence

SEO is changing more quickly than ever. Getting a leg up on modern search engines requires not just new SEO tools—it requires new search strategies.

In 2024, AI can perform keyword research, write articles, and optimize SEO content on demand. AI tools like ChatGPT and Bard can enhance your SEO campaigns without replacing your human creativity.

Join SEO and AI expert Dale Bertrand as he unveils his framework for enhancing SEO campaigns with AI tools—from keyword strategy to content development and authority building.You will learn how to...

• Use specific AI tools to add to your SEO and content workflows
• Improve your productivity with AI tools dramatically
• Maximize the ROI of your SEO and content campaigns with AI-enhanced strategies

It's time to get social.

And don't forget to bring your new BFF—AI.

Join us on an enlightening journey that merges the dynamic world of social media with the transformative power of artificial intelligence (AI). Uncover the why, the how, the tools, and the prompts you need to succeed.

During this session with Brooke Sellas, a respected expert in digital marketing and customer experience, you'll learn...

• An introduction to AI in social media
• AI-driven social media strategies
• AI tools in social media management
• Ethical considerations and challenges

There's no shortage of AI vendors… more than 5,000 (and counting!), in fact. But while there are a ton of AI products and services for every task under the sun, they only work as well as the prompts you feed them.

There's great value in building your own prompts and working with foundation models—the models that power services like ChatGPT—directly, to see what AI is truly capable of.

It's time to engineer some prompts!

In this tactical, practical class from TrustInsights.ai Chief Data Scientist Christopher Penn, you'll learn...

• How prompts actually work in large language models
• The RACE Prompt Structure
• Prompt portability among systems
• What kinds of prompts to use with specific generative AI tasks

While most of the class will focus on large language models, Chris will also touch on diffusion models for image creation.