AI for Digital Marketers: Work Smarter, Test Faster, Sell More

10 Weekly Sessions |
January 10–March 13

Up Your Game
With AI

Coming up next

Next-Gen Social: Unleashing AI for Epic Social Media Success

Wednesday, March 6 | 12:00pm–1:00pm ET

REGISTER NOW—FREE FOR PRO!

Coming up next

Next-Gen Social: Unleashing AI for Epic Social Media Success

Wednesday, March 6 | 12:00pm–1:00pm ET

ADD TO CALENDAR

Two ways to register
for this event

Go PRO + Event $279

Yes! I want to attend AI for Digital Marketers for FREE and enjoy a year of PRO membership! With PRO I get:

  • AI for Content Creators (on demand)
  • Master Classes (elearning)
  • Working Webinars (mini workshops)
  • Ask an Expert (1:1 consultations)
  • PRO Slack group, and more!
EVENT ONLY $229

Sign me up for AI for Digital Marketers, a virtual event dedicated to improving my career through the mastery of AI tools. I can attend the live broadcasts or stream the session recordings on demand.

I understand I will not receive the full benefits of PRO membership with this purchase and that for $50 more I could have 12 months of PRO.

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AI Can Help YOU Score Big

Graphics, video, text. Digital marketers just like you are using AI tools to create content faster than ever before! But that's just the beginning.

It's time to move beyond content creation.

A team of friendly robots is here to help you plan and build entire campaigns: ads, emails, social posts, search engine optimized landing pages, and more.

Our digital marketing experts will reveal the best AI tools for marketers, how to get the most out of them, how to fuse them into your workflow, and—most important—how to crank out the highest ROI from your limited resources.

Join us for ten live webinars focused on using AI in your B2B marketing. You'll get real-world examples and actionable tactics you can put into practice right away.

With AI for Digital Marketers, your business—and your career—will stay ahead of the curve.

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AGENDA

What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In, presented by Salesforce

Speaker: Martin Kihn

Overview

Retail media. First-party data. AI assistants. And Taylor Swift's marketing secret.

Learn what the biggest trends in the marketing industry are today and how your business can tap into them for super-growth.

In this session, Martin Kihn—SVP of Strategy at Salesforce Marketing Cloud, former Gartner Research VP and author of House of Lies—explores vital trends impacting the industry and spotlights the significance of organizing your data for advanced Al.

You'll learn...

  • What the very best of your competitors are already doing
  • How to elevate your brand in an era of media acceleration
  • Why every business is now in show business
Headshot of Martin Kihn

Martin Kihn

SVP Strategy | Salesforce

As the SVP Strategy of the Salesforce Marketing Cloud, Martin has been helping to shape the vision and direction for the world's leading customer data, advertising, and marketing automation solutions since 2018. He has a deep understanding of the intersection of martech, ad-tech, and AI, and how to leverage data science and technology to drive business outcomes and customer satisfaction.

Salesforce logo

Salesforce is the global leader in CRM, bringing companies and customers together in the digital age. With Salesforce Customer 360, every team—sales, service, marketing, commerce, and beyond—can have a single, shared view of their customers on an integrated CRM platform powered by AI.

10 Ways to Use AI for Performance and Productivity

Speaker: Andy Crestodina

Overview

Get excited, because audience-favorite digital marketer Andy Crestodina is joining us for this brand-new AI for Digital Marketers series. He's sharing his complete framework for AI for digital content marketing based on over 100 hours of experimentation.

We'll start with the big picture, because it's very big: accuracy, bias, labor market impact, the coming global apocalypse… you get the picture.

But then, we'll quickly move into the practical how-tos, including using AI to...

  • Better understand your audience
  • Find gaps in your existing content
  • Brainstorm new ideas that fit within your strategy
  • Generate headlines... in your voice
  • Create images for landing pages and social media
  • Optimize for search with keyphrase focused content
  • Write drafts, social posts and emails... aligned with the tone and voice of the brand

Let's move past the predictions about the future and focus on what we can do RIGHT NOW to leverage this powerful technology in simple and practical ways for ever-better results from our content marketing.

Headshot of Andy Crestodina

Andy Crestodina

Cofounder and CMO | Orbit Media

Andy Crestodina is the cofounder and chief marketing officer of Orbit Media, an award-winning, 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to over 1,000 businesses. He's also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Overview

Every day, a new AI solution hits the market that management wants you to start using. And every day, you're struggling to figure out which tools you need to actually be able to complete your tasks.

And every day, you're worried about whether AI will make you redundant.

Budgets are being cut, teams are being downsized, and there is a misunderstanding from management that AI is the magic solution rather than tools for team improvement.

In this session, Katie Robbert, CEO of Trust Insights, will walk you through the process of picking the right tools to get the job done. You'll learn:

  • The 5P framework for assessing your needs
  • The most common use cases for AI in marketing
  • How to select the right tools to support your tasks
Headshot of Katie Robbert

Katie Robbert

CEO | Trust Insights

Katie is an authority on compliance, governance, change management, agile methodologies, AI, and dealing with high-stakes, no mistakes data. Her expertise includes strategic planning, marketing operations management, organizational behavior, and market research and analysis. She co-hosts the In-Ear Insights podcast, which regularly dives into the latest in AI.

CreAItion: Using Artificial Creative Intelligence in Marketing Design

Speaker: Jared Williams

Overview

Raise your hand if you're a marketer. Now, keep them raised if you're also a graphic designer.

Once upon a time, only a few of you would still have your hands in the air. Now, AI is democratizing design, so even non-designer marketers can get creative—and designers can get faster.

Discover how generative AI-based design can transform your work, how you can apply it to your projects, and how to leverage it to improve design operations efficiency.

In this presentation by long-time designer Jared Williams, you'll learn...

  • A strategy for integrating AI into your daily workflow
  • How to use AI in design
  • Which tools you should be using (and why!)
Headshot of Jared Williams

Jared Williams

AI Consultant | Campfire Glow

Jared is a prompt writer for image and text model tools and is known for his unique visual creations. A veteran designer and marketer, he's designed products for SaaS startups, served in UX management and design leadership for enterprise environments, and has used his AI expertise for user scenario analysis and experience flows.

Using AI to Create Better Video Content, Faster

Speaker: Tyler Lessard

Overview

Sometimes, it can feel like a real slog to make a decent video. Planning, scripting, filming, editing, finding the right b-roll, editing some more... and then realizing the camera was picking up the wrong microphone. All that for a 40 second social video—arrrrrgh!

Enter our new bestie, AI. Not just for writing blogs, AI has made a serious impact on the video creation and production world, offering new ways to create and edit high quality videos faster than ever.

Whether you're a long-time creator a video newbie, join this session to learn:

  • What role AI is now playing in video planning, production, and editing
  • How to use different AI-powered video creation tools to make better content, faster
  • Tips for doing your own experimentation with AI-based video creation
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Tyler Lessard

Video Marketing Strategist and Author | The Visual Sale

Tyler is a co-author of The Visual Sale and a believer in the power of being helpful and human. During his time as VP Marketing at Vidyard, Tyler immersed himself in the worlds of video marketing, video selling, content marketing, and CX. He's been recognized by Demand Gen Report as a top B2B Buyer-Centric marketer.

Overview

Delve into the transformative world of AI-driven email tools. AI tools that can streamline and enhance your email processes. You'll explore how these cutting-edge technologies are reshaping the way we manage our inboxes, manage marketing campaigns, and interact with email.

In this session with email expert and rasa.io COO Erica Salm Rench, you'll learn how to...

  • Enhance productivity by automating tasks with AI
  • Provide personalized email content recommendations
  • Leverage AI tools to streamline your email processes and make communication more efficient
Headshot of Erica Salm Rench

Erica Salm Rench

Chief Operating Officer | rasa.io

Erica's experience includes managing a team at the largest digital marketing company in the Gulf South focused on web, SEO, online ad, and content marketing execution, helping organizations stand out in the online marketplace. Now, as the COO at rasa.io, she blends her love of AI, digital marketing technology, and email to support customers.

From Prospects to Pipeline: Mastering the Use of AI in Your Landing Pages

Speaker: Mary Owusu

Overview

Epically long sales cycles. Challenging account-based marketing strategies. Mass personalization at scale. B2B marketing is not for the faint of heart

But that's why YOU are uniquely suited to do what you do! You can now leverage AI to launch landing pages that generate five to six-figure revenue pipelines that transform prospects into sales-qualified leads in a matter of days or weeks, not months or years.

In this action-packed session with Mary Owusu, you'll learn...

  • How to avoid the most common landing page mistakes (at all costs!)
  • The visible elements that every landing page needs to be successful
  • The invisible must-haves that will make or break your landing page
  • Surefire ways to 10x your landing pages' performance with artificial intelligence
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Mary Owusu

CEO | MaryOwusu.com
Assistant Professor, Marketing and Information Systems | Canisius University

Dubbed the "SEO pioneer" by Adweek and the "clarity queen" by the American Marketing Association, Mary's powerhouse agency—MaryOwusu.com—helps brands generate five-to-six-figure revenue pipelines in under seven days. In addition to running her agency, Mary is a full-time Assistant Professor of Marketing at Canisius University.

Wednesday, February 28
12:00pm–1:00pm ET

Using AI to Modernize Your SEO Strategy in 2024

Speaker: Dale Bertrand

Overview

SEO is changing more quickly than ever. Getting a leg up on modern search engines requires not just new SEO tools—it requires new search strategies.

In 2024, AI can perform keyword research, write articles, and optimize SEO content on demand. AI tools like ChatGPT and Bard can enhance your SEO campaigns without replacing your human creativity.

Join SEO and AI expert Dale Bertrand as he unveils his framework for enhancing SEO campaigns with AI tools—from keyword strategy to content development and authority building.You will learn how to...

  • Use specific AI tools to add to your SEO and content workflows
  • Improve your productivity with AI tools dramatically
  • Maximize the ROI of your SEO and content campaigns with AI-enhanced strategies
Headshot of Dale Bertrand

Dale Bertrand

Founder and President | Fire&Spark

Dale has been an SEO specialist to Fortune 500 companies and VC-backed startups for two decades. He applies his academic work in computer engineering and artificial intelligence to search engine marketing. Dale also serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization.

Wednesday, March 6
12:00pm–1:00pm ET

Next-Gen Social: Unleashing AI for Epic Social Media Success

Speaker: Brooke Sellas

Overview

It's time to get social.

And don't forget to bring your new BFF—AI.

Join us on an enlightening journey that merges the dynamic world of social media with the transformative power of artificial intelligence (AI). Uncover the why, the how, the tools, and the prompts you need to succeed.

During this session with Brooke Sellas, a respected expert in digital marketing and customer experience, you'll learn...

  • An introduction to AI in social media
  • AI-driven social media strategies
  • AI tools in social media management
  • Ethical considerations and challenges
Headshot of Brooke Sellas

Brooke Sellas

CEO | B Squared Media

Brooke Sellas is shaping the future of digital marketing, one conversation at a time. As a CEO, she's the visionary behind B Squared Media, a boutique digital marketing agency that's redefining 'social care' for industry giants like Brother International, Endless Pools, and BCU. Brooke's the author of Conversations That Connect and an instructor at the University of California, Irvine. She also runs the "Marketing Agency Show" podcast.

Wednesday, March 13
12:00pm–1:00pm ET

The Marketer's Guide to Prompt Engineering

Speaker: Christopher S. Penn

Overview

There's no shortage of AI vendors… more than 5,000 (and counting!), in fact. But while there are a ton of AI products and services for every task under the sun, they only work as well as the prompts you feed them.

There's great value in building your own prompts and working with foundation models—the models that power services like ChatGPT—directly, to see what AI is truly capable of.

It's time to engineer some prompts!

In this tactical, practical class from TrustInsights.ai Chief Data Scientist Christopher Penn, you'll learn...

  • How prompts actually work in large language models
  • The RACE Prompt Structure
  • Prompt portability among systems
  • What kinds of prompts to use with specific generative AI tasks

While most of the class will focus on large language models, Chris will also touch on diffusion models for image creation.

Headshot of Christopher S. Penn

Christopher S. Penn

Chief Data Scientist | Trust Insights

Chris is a recognized thought leader on digital marketing and martech, including how AI and machine learning is about to change everything we do—from content to attribution. He is the author of over two dozen books, including the bestseller AI for Marketers: A Primer, and hosts and writes for numerous podcasts and newsletters.

OUR HUMAN SPEAKERS

Headshot of Dale Bertrand

Dale Bertrand

Founder and President | Fire&Spark

Headshot of Andy Crestodina

Andy Crestodina

Cofounder and CMO | Orbit Media

Headshot of Tyler Lessard

Tyler Lessard

Video Marketing Strategist and Author | The Visual Sale

Headshot of Mary Owusu

Mary Owusu

CEO | MaryOwusu.com
Assistant Professor, Marketing and Information Systems | Canisius University

Headshot of Christopher S. Penn

Christopher S. Penn

Chief Data Scientist | Trust Insights

Headshot of Erica Salm Rench

Erica Salm Rench

Chief Operating Officer | rasa.io

Headshot of Katie Robbert

Katie Robbert

CEO | Trust Insights

Headshot of Brooke Sellas

Brooke Sellas

CEO | B Squared Media

Headshot of Jared Williams

Jared Williams

AI Consultant | Campfire Glow

DON'T JUST TAKE
OUR WORD FOR IT

"This series offers a comprehensive look at AI applicable to anyone in business. The breadth of the series caters to a deep understanding with a focus on application."

—AI for Content Creators attendee

"Anyone who communicates for a living whether in writing or broadcast should understand these concepts and position AI to their advantage."

—AI for Content Creators attendee

"I strongly recommend all content creators become MarketingProfs PRO members. I've been a member for nearly a decade, and the organization remains one of my go-to resources for training, online events, and plenty of great content."

—Erika Heald | Founder | Erika Heald Marketing Consulting

Register now to up your game Register now to up your game—FREE FOR PRO!