Session 1
AI 101: Marketing AI Prompting Basics
with Andy Crestodina
If you're using AI to write your content, argues Andy, then that content doesn't need to be written. In this clip, Andy sets out a clear goal for marketers using AI, and explains the difference between the average AI user and a prompt engineer.
Session 2
7 Categories for AI Use Cases
with Christopher S. Penn
Stop wasting time chasing people who will never buy. Instead, use AI to identify your ideal customer. In this clip, Chris shows you how to use your own data—or even Reddit reviews—to research those customers' needs, pain points, motivations, and more.
Session 3
AI for Every Funnel Stage: From Content to Conversions
with Andy Crestodina
If you feed web pages into AI, it can extract data or even do an SEO analysis. But if your goal is to convert ideal customers, Andy has a much better idea. In this clip, Andy reveals how to ensure your page isn't missing any important conversion triggers.
Session 4
Combining Prompting Into Automations
with Christopher S. Penn
Don't prompt your favorite AI tool for every new job. Instead, create custom automations that store instructions yet start fresh every time. In this clip, Chris shows you how to begin building automations in 4 popular AI tools so you can speed up repetitive tasks.