AI Prompting and Automation

Anyone can write a prompt. But getting great results from AI is a skill. In this session, Andy shows you how to develop your skills to create powerful, reusable prompts that yield superior results.

In session 1, you'll use AI to:

• Design high-performing prompts around a timeless framework
• Draft, test, and revise reusable prompts and store them in a prompt library
• Train the AI on your target audience

Better inputs mean better responses. And as the human behind the prompts, you'll scrutinize results, test prompts, and revise your work for ever better performance.

This how-to series requires a ChatGPT Plus, Claude PRO, or Gemini PRO account—your choice. As of August 1, 2025, each is $20 per month. Higher-tier, team, and enterprise accounts will work, too.

You're already using AI to generate and repurpose content. But are you using it to find and target ideal customers, gather prospect data from LinkedIn, or build a marketing plan? In this session, Christopher S. Penn reveals seven B2B use cases made possible with beyond-the-basics AI techniques.

In session 2, you'll use AI to:

• Build an ideal customer profile (ICP) based on existing data, score new leads against that ICP, and adjust your sales pitch based on that lead score
• Generate new data from existing data to build a B2B marketing strategy targeting ideal clients
• Summarize big data sets for sales team management and assessment using NotebookLM

With seven different use cases focused on B2B marketing, you'll find new ways to target your ideal clients and evolve your marketing and sales teams' performance.

This how-to series requires a ChatGPT Plus, Claude PRO, or Gemini PRO account—your choice. As of August 1, 2025, each is $20 per month. Higher-tier, team, and enterprise accounts will work, too.

Andy reveals how AI can optimize your funnel, from inbound content to lead nurturing. You'll find gaps you hadn't noticed before, and measure your campaign performance for AI-powered insights.

In session 3, you'll use AI to:

• Discover the topics that drive engagement and brand mentions
• Turn ideas into outlines and outlines into drafts
• Spot gaps on your key pages where business leads are born
• Upload reports to your favorite LLM for quick marketing insights

Each of the methods is practical. But the real value is in the concepts, how they demonstrate the capabilities of AI, and how they can trigger your imagination.

This how-to series requires a ChatGPT Plus, Claude PRO, or Gemini PRO account—your choice. As of August 1, 2025, each is $20 per month. Higher-tier, team, and enterprise accounts will work, too.

Let AI automate your marketing tasks and take actions on your behalf. Chris will show you how to put your new prompting skills to use by building automations for effective, mostly-hands-off marketing.

In session 4, you'll use AI to:

• Choose social media metrics based on different business goals such as brand building, lead generation, or community engagement
• Walk through social media analytics tools—both native platform analytics and third-party tools—and data visualization techniques
• Analyze a sample social media performance report and to identify key trends and opportunities for improved performance

With this session, you'll have your systems conversing and solving problems—with just a little guidance from you. Free up your time for more meaningful strategic and creative work with AI automation.

This how-to series requires a ChatGPT Plus, Claude PRO, or Gemini PRO account—your choice. As of August 1, 2025, each is $20 per month. Higher-tier, team, and enterprise accounts will work, too.