Everyone is focused on all the changes in skills, channels, and tactics in the age of AI.

But most teams ignore what won't change: TRUST.

When generating more outputs is faster and cheaper than ever before, human ideas, judgment, and relationships become your differentiator.

Join Atlassian's Ashley Faus, author of Human-Centered Marketing, to explore how to build and maintain trust throughout the audience journey. She'll share frameworks to help you hone your unique point of view and build trust at scale.

You'll learn...

• A 4-pillar framework to choose the right human creators in the marketing mix
• Workflows that ensure consistent, trust-building messaging, even when working across multiple teams
• Modern marketing fundamentals that build human-centered marketing programs

Strategy isn't about doing more, it's about accomplishing more—with the fewest actions possible.

A winning marketing strategy is built on things your competitors can't copy: unique assets within your company. Novel ideas that turn constraints into leverage. Operations that create your competitive advantage.

In this session, fractional Chief Growth Officer and author Devin Bramhall reveals a framework to break free from the same "to-do list with a timeline" that your competitors run. You'll discover how to identify your brand's unique benefits, create high-output execution plans, and finally get out of the rate race of more, more, more.

You'll learn...

• A simple framework for creating a bespoke strategy that works regardless of budget or resources
• How to design execution plans that serve multiple objectives simultaneously (without running your marketing team ragged)
• Tips for selling your new strategy up the leadership chain

AI is dominating the marketing conversation, causing many teams to overlook the social media basics that drive revenue: human understanding, responsiveness, credibility, and disciplined measurement.

It's time to renew social media marketing as a credibility engine, not just a content channel.

Join award-winning marketer and author Brooke Sellas to explore what's working in social media right now and what's commonly missed. Plus, she'll show you how to structure social engagement so it influences buying behavior, strengthens brand trust, and supports revenue—all without relying on complex AI systems.

You'll learn...

• How to structure social workflows so Marketing and Customer Experience work together to build brand credibility and buyer confidence
• How to turn comments, DMs, and even public complaints into visible marketing assets
• How to measure valuable behavior signals like intent, inquiry patterns, retention, and advocacy instead of vanity metrics

Too many topics. Too many channels. Too many goals. Too many content teams are drowning in complexity!

And the result is a team that's exhausted, content that's inconsistent, and leadership asking, "Where's the ROI on all this work?"

Enter the 3x5 Content Strategy Framework: a simple, immediately executable approach to creating a content program your team can capably run to drive the ROI your executive team is demanding.

Join B2B content marketing strategist and author Lee Densmer for this session as she breaks down how you can create your own complete 3x5 Strategy (and start implementing this week!).

You'll learn...

• How to choose the three business goals, buyer personas, content themes, channels, and metrics that put your entire content program into focus
• Ways you can eliminate content demands with a simple rule that filters out reactive, ad hoc requests
• How you can implement this 3x5 Strategy in your organization with buy-in from stakeholders

The best marketing doesn't just communicate—it anticipates.

How? Start by connecting game-theory principles—understanding how people make decisions—to real-world marketing workflows.

Join us for this session with fractional chief customer officer Christina Garnett to discover how to apply game theory from offer design and segmentation to channel strategy and messaging sequencing. She'll show you how to draw on behavioral science to show what actually drives human decision-making in real-world markets.

Uncover a new strategic vocabulary and concrete ways to apply these ideas to work you're already doing.

You'll learn...

• Why marketing is a multi-player game, from customers to competitors to stakeholders, and how to design campaigns that embrace this idea
• How to apply an "anticipation framework" for thinking several moves ahead, before you go to market, not after it's too late
• The theoretical structure of a decision, the scientific reasoning behind what people actually do, and how to use both