Everyone is so focused on today's constant changes in tools and trends—especially now, in the age of AI.
And that means most marketing teams continue to ignore what won't change: TRUST!
When generating more outputs is faster and cheaper than ever before, human ideas, judgment, and relationships become your differentiator.
Join Atlassian's Ashley Faus, author of Human-Centered Marketing, for this opening keynote and free sneak peek at our all-new Foundations for Marketing Success PRO series to explore how to build and maintain trust throughout the audience journey. She'll share frameworks to help you hone your unique point of view and build trust at scale.
You'll leave with...
- A 4-pillar framework to choose the right human creators in the marketing mix
- Workflows that ensure consistent, trust-building messaging, even when working across multiple teams
- Modern marketing fundamentals that build human-centered marketing programs
THIS WEBINAR FEATURES:
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. She is the author of the forthcoming book Human-Centered Marketing: How to Connect with Audiences in the Age of AI. Ashley works for Atlassian, software designed to unleash the potential of every team.
SPONSORED BY:
