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Wednesday, January 17, 2024

📋 Table of Contents

1. 'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing

2. 'Composable Content' So You Can Engage & Differentiate sponsored

3. The Paid Channels Marketers Plan to Increase Spend On in 2024

4. Three Ways Marketers Bring Sales Content to Life With Digital Rooms sponsored webinar

5. Brand and Trust: Becoming a Trusted B2B Voice

6. How to Do Email Better MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing
article
'Subtractive Innovation': Four Steps for More Efficient and Effective Marketing
Removing extra steps in a marketing process or streamlining your product by removing an unnecessary bell or whistle can lead to less friction and cost savings. A subtractive approach can help unlock new possibilities for producing better results. »
'Composable Content' So You Can Engage & Differentiate
sponsored
'Composable Content' So You Can Engage & Differentiate
In today’s digital-first world, content is the customer experience. It’s how you engage, how you differentiate, and how you win. Composable content platforms get you from inspiration to launch without skipping a beat. Learn more. »
The Paid Channels Marketers Plan to Increase Spend On in 2024
research
The Paid Channels Marketers Plan to Increase Spend On in 2024
Social media is the advertising channel marketers are most likely to increase spend on in 2024, and print is the channel marketers are most likely to decrease spend on, according to recent research. Check out the study findings. »
Three Ways Marketers Bring Sales Content to Life With Digital Rooms
sponsored webinar
Three Ways Marketers Bring Sales Content to Life With Digital Rooms
The future of B2B buying interactions is here... Discover how digital rooms—deal-specific, buyer-centric microsites—can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. Register here for this free webinar. »
Brand and Trust: Becoming a Trusted B2B Voice
video
Brand and Trust: Becoming a Trusted B2B Voice
This episode of the Marketing Smarts Live Show, produced by MarketingProfs and its Marketing Smarts Podcast, is the inaugural episode of YouTube-based series, which began airing in June 2022. Tune in! »
How to Do Email Better
MarketingProfs Master Class for PRO members
Email not performing like it once was? Get email marketing mastermind Jay Schwedelson's full range of tactics and techniques to improve open rates, CTRs, and responses. It took Jay more than 15 years and billions of emails to discover these methods—and you can get them today with The Real Truth About Email Marketing Master Class. Available now to PRO members!
Start sending better emails
Profs Picks
sponsored
When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. Like Contentful.

A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.

Contentful allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. Check out Contentful now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series started last week! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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Unleashing the Power of Pillar-Based Marketing | Marketing Smarts Live Show »
How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing »
When Do B2B Buyers Contact Vendors? »
Upcoming Events
JAN
18
Three Ways Marketers Bring Sales Content to Life With Digital Rooms
60-minute webinar | sponsored by Allego
JAN
25
How to Navigate Transformative Trends and Power Your Data-Driven Marketing
45-minute webinar | sponsored by Snowflake
FEB
9
Email Marketing Friday Forum
3 live sessions | sponsored by Validity
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