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Together with composable content platform
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Sell Successfully by Segmenting
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MarketingProfs Master Class for PRO members
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| Your total addressable market isn't a single, uniform group. Segmenting helps you break up your TAM so you can address their different needs. Discover the power of segmenting in Lesson 3 of Allen Weiss's Master Class, Marketing Strategy: Finding a Sustainable, Differential Advantage. Available to PRO members. |
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| Profs Picks |
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When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. Like Contentful.
A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.
Contentful allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. Check out Contentful now. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
A brand-new AI weekly series started last week! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
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| It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report. |
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