Today's dose of must-know knowledge.  |  Trouble viewing? View in browser.
advertisement
Advertisement
In This Issue
+ How-To: Pavlov's Dog, or How to Deliver a Consistent Brand Experience
+ NEW Seminar: How to Use Agile Marketing to Get Measurable Results
+ Survey Says: Marketers From Mars: Digital Behaviors Differ From Consumers'
+ Quick Take: Power Up Your Marketing to Prove Business Value [Infographic]
+ My View: Three Bold Truths About Being Audacious
Share
Email Twitter Facebook LinkedIn
advertisement
Advertisement  Presentations make you nervous? Check out our latest MarketingProfs University course, Presentations Unleashed: Inform, Persuade, and Inspire. 9 classes designed to turn you into a presentation master. Register today and use code INSPIRE to save $200!
How-To Pavlov's Dog, or How to Develop and Deliver a Consistent Brand Experience
By Michael DiFrisco
When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's dogs—to respond in a specific way. Read More
How-To Image
share Twitter Facebook LinkedIn
PRO NEW This Week: How to Use Agile Marketing to Get Measurable Results
This PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyers' decision-making process—and in doing so increases ROI. Read More
PRO Image
share Twitter Facebook LinkedIn
advertisement
Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'
By Lenna Garibian
Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently; consequently, marketers can lose touch with the people they're trying to reach. Read More
share Twitter Facebook LinkedIn
Survey Says Chart
Quick Take
Power Up Your Marketing to Prove Business Value [Infographic]
By Laura Patterson
Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as we work to power up our marketing. Read More
share Twitter Facebook LinkedIn
advertisement
Advertisement
My View Three Bold Truths About Being Audacious
By Ernie Perich
To create memorable campaigns, businesses need to be audacious. Unfortunately, most think audacious means irreverant or shocking. Here are three reminders of what being audacious really means. Read More
Author Name
share Twitter Facebook LinkedIn
Jan 24
PRO Seminar—How to Effectively Engage Your Customers on Facebook
Jan 29
FREE Seminar—Automating Customer Lifecycle Management
Feb 8
Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
Feb 14
PRO Seminar—How to Educate, Inspire, and Engage
Feb 15
MarketingProfs University—Presentations Unleashed Use coupon code INSPIRE to save $200
 
advertisement
Advertisement