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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Wednesday, January 29, 2020 |
| The CX Gap: How We Got Here (And How You Can Close It) | ||||
| There is broad consensus that customer experience (CX) is critical as a competitive differentiator. And customer data is now available at an unprecedented scale, along with the technology to enable meaningful, positive customer experiences. So, why is it that CX efforts so consistently fall flat? | ||||
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| Marketing Matchmaking: Selecting the Right Influencers for Your Audience | ||||
| NEW MarketingProfs course | ||||
| If you don't find the right influencer to partner with, you'll be wasting time, effort, budget... and credibility—yours and your company's. Jason Falls explains how do get it right in MarketingProfs' latest course. Access this and every other course with PRO—new subscriptions are now 40% off with code GETHAPPY. | ||||
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| Sustainable Branding: Why Leading With Green Misses the Mark, and What to Do Instead | ||||
| It doesn't matter whether you believe climate change is the great existential threat of our time. "Green" or "eco" branding doesn't always cut it. So how do we do what's right for the planet while still bringing in a healthy profit? Here are four ways to cut through the noise. | ||||
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| Everybody Writes! A Full-Day Intensive Writing Workshop | ||||
| MarketingProfs event | ||||
| Most marketers don't receive formal training in writing, yet good writing can make the difference between marketing success and failure. If you're ready to up your writing game, you won't want to miss this full-day intensive workshop at B2B Forum this November in San Francisco. Learn more. | ||||
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| Super Bowl Viewers: Demographic, Device, and Ad Trends [Infographic] | ||||
| The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions screens, according to recent research. Check out the study findings in this infographic. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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