The Super Bowl attracts a broad viewership of football fans and nonfans, and it is still watched primarily on televisions screens, according to recent research from AdColony.

The report was based on data from a survey of 400 North Americans age 18 and older.

Some 45% of respondents who plan to tune in for the game say they do not watch football on a weekly basis.

Most (72%) viewers say they're planning on watching the Super Bowl via cable or broadcast on a television, and 13% say they're planning to stream the game on a connected television.

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ABOUT THE AUTHOR
image of Ayaz Nanji

Ayaz Nanji is a digital strategist and a co-founder of ICW Media, a marketing agency specializing in content and social media services for tech firms. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji