📋 Table of Contents

Wednesday, January 3, 2024

📋 Table of Contents

1. What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework

2. 2024 Trends Friday Forum MarketingProfs virtual event

3. Brand Differentiation Through Experience Innovation

4. Content Syndication + ABM Advertising: Better Together sponsored webinar

5. The Top Content Challenges of Businesses: Volume and Budget

6. Counterbalance to AI MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

article

What to Keep In-House and When to Use an Agency: A Four-Part Decision Framework

"What should I keep in-house, and when should I use an agency?" That marketing and advertising dilemma may be one of the most persistent. And the decision can be hugely consequential. Here's how to weigh your options. »

MarketingProfs virtual event

2024 Trends Friday Forum

What's next for B2B? Register now for the 2024 Trends Friday Forum and hear what three top industry experts have to say about what you can expect this year. Three educational sessions, live Q&A, and free resources. Register here. »

video

Brand Differentiation Through Experience Innovation

In this episode of the Marketing Smarts Live Show, guest Allen Adamson delves into the importance of adapting your to changing times. Titled "A 'Brand Differentiation Through Experience Innovation' Conversation," the episode offers valuable insights for businesses looking to thrive in dynamic environments. Tune in! »

sponsored webinar

Content Syndication + ABM Advertising: Better Together

Content syndication and account-based marketing display/paid ads are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Register here. »

research

The Top Content Challenges of Businesses: Volume and Budget

Content professionals at businesses say the biggest challenges they face are keeping up with the demand for content and allocating enough budget for content, according to recent research. Check out the study findings. »

Counterbalance to AI

MarketingProfs Master Class for PRO members

AI's impact is growing in B2B... giving you the opportunity to humanize your customer journey and delight your audience! Discover how to exceed their expectations in a world of AI with "Customer Journey Maps for Marketers: Understand and Exceed Expectations." Hosted by Certified Customer Experience Professional Jeannie Walters. Available now to PRO members.

Exceed customer expectations in 2024

Afoot in the Neighborhood

MarketingProfs community goings-on

A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.

It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.

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News You Can Use

Updates from around the industry

Demandbase Named #1 in Account-Based Advertising and Orchestration

Optimizely Named a Leader in IDC MarketScape for Enterprise B2B Digital Commerce Applications

The 4 Trends That Reshaped B2B Payments in 2023

Unisys Wins Coveted 'The Drum Award' in the B2B Rebrand or Relaunch Category

Rivergate Marketing Launches Monthly Podcast to Empower B2B Clients in Engineering and Technical Industries

Vibes Joins the Adobe Exchange Partner Program as a Platinum Partner

Upcoming Events

JAN

What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In
60-minute webinar | sponsored by Salesforce

JAN

AI for Digital Marketers
Improve your digital programs with the power of AI
[10-week online event]

JAN

Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience

JAN

Three Ways Marketers Bring Sales Content to Life With Digital Rooms
60-minute webinar | sponsored by Allego

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