MarketingProfs: Build a content marketing funnel | Customer service in 2021 | 2021 email design trends

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Thursday, January 07, 2021

	How to Build a Content Marketing Funnel That Will Drive Sales
	Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]
	7 Tips to Set Up Your B2B Sales Team for Success MarketingProfs webinar
	11 Email Design Trends to Watch in 2021 [Infographic]
	Lead the Way to a Better Future MarketingProfs PRO benefit

How to Build a Content Marketing Funnel That Will Drive Sales

Why are we producing content? To generate leads, drive sales, and build authority. You'll need to bring readers in at the top of the funnel and work your way down to drive sales. Here's how.

The Trends, Behaviors, and Benchmarks Shaping Email in 2021

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To analyze the effects of COVID-19 on the email landscape and to provide insight into the state of email, SparkPost has released "Email in 2021," a comprehensive benchmark report that provides helpful guidance on the role of email in 2021. Download the report now.

Customer Service in 2021: Andy Cabasso of Postaga on Marketing Smarts [Podcast]

Andy Cabasso, founder of Postaga, joins Marketing Smarts to talk all things customer service, including what 2021 is going to look like and how we can use CS to take on the giants in our industries. Read more and listen in on this insightful conversation.

7 Tips to Set Up Your B2B Sales Team for Success

MarketingProfs webinar

If your marketing team is like most, it spends a lot of time and energy generating leads for the sales team. But it may be missing out on lots of other helpful ways to enable sales and create shared success. Here's how to help Sales sell better—and more.

11 Email Design Trends to Watch in 2021 [Infographic]

Ready for lots of bold typography, textured illustrations, and muted colors in marketing emails this year? Check out this infographic.

Lead the Way to a Better Future

MarketingProfs PRO benefit

As a marketer, you help build businesses and communities by doing smart, creative work. Be prepared to lead the charge with help from PRO. You'll gain access to expert education and support year-round so you can do work that matters—and love the work you do. Join the MarketingProfs PRO community.

Profs Picks

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What will email marketing be like in 2021? Like just about everything else, email has gone through significant changes in the past year. How did email marketing evolve, and what will its role be in 2021? "Email in 2021," the latest benchmark report from SparkPost, sheds light on what marketers can expect. Based on a survey of 1,000+ marketing professionals, Email in 2021 (a) includes comprehensive analysis of email engagement and volume in light of COVID-19; (b) covers how forthcoming privacy changes will make email even more integral to successful marketing programs; and (c) discusses the rising popularity of creative email innovations like AMP for email and dark mode. And more. Download the benchmark report now.

Upcoming Events

JAN

[PRO Webinar] How to Move From Pitching Products to Marketing Your Point of View | B2B Backstage with April Dunford | 60 minutes

JAN

[Webinar] 7 Tips to Set Up Your B2B Sales Team for Success
sponsored by Seismic | 45 minutes

JAN

[Free Event] MarketingProfs Career Day
One day, six expert-led sessions, dedicated to making sure you start 2021 on the right foot (and land that dream job) | 5 hours

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—Vahe Habeshian, Director of Publications

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