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Tuesday, October 20, 2020

It's Time for Chief Market Officers to Play Offense
A Conference Program to Help You Succeed—Today... and Beyond MarketingProfs PRO event
The Social Networks Used Most by B2B Marketers [Study]
How to Power Highly Effective Digital Customer Experiences sponsored
The Three Key Types of Influencer Marketing Campaigns [Infographic]
A Timely Demand Gen Road Map: How to Reach & Engage Buyers MarkeketingProfs event
 
It's Time for Chief Market Officers to Play Offense
Chief marketing officers often find themselves defending the CMO role and its right to exist. It's time to actively assert the role's value by reframing CMOs as chief MARKET officers. Here are 4 key areas to focus on when reasserting Marketing's place in the business.
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A Conference Program to Help You Succeed Today... and Beyond
MarketingProfs PRO event
Whether you're looking for guidance on how to market in a COVID world, you want to evolve our strategy, or you need tactical advice, the MarketingProfs B2B Forum online program has you covered. Register by October 30.
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Collaborative Work Management That's Tailored for Marketers
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Organize, collaborate, and execute. Those are the three things marketers absolutely must do to implement successful marketing strategies. Yet we continue to use tools that don't allow us to do what we desperately must do. We need platforms that speak our language and meet our needs as marketers.
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The Social Networks Used Most by B2B Marketers [Study]
LinkedIn is the social network that B2B marketers use most and it is also the social network that B2B marketers say delivers the most engagement, according to recent research. Check out more findings from this study.
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How to Power Highly Effective Digital Customer Experiences
sponsored
Gain value insights into digital experience (DX) and hear firsthand customer success stories from leading global companies at the all-digital Sitecore Symposium 2020, online next week. Learn from the leaders in DX marketing & technology. Join us.
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The Three Key Types of Influencer Marketing Campaigns [Infographic]
Although influencer marketing is often thought of as a singular approach, it encompasses a variety of campaign strategies. Check out the infographic.
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A Timely Demand Gen Road Map: How to Reach & Engage Buyers
MarketingProfs event
Getting and keeping buyers' attention, and addressing their needs and concerns, have all become harder than ever. See how you can better understand buyers' intent, more effectively communicate with them, and keep them moving through the funnel. Learn more: Register for this free webinar.
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Profs Picks
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In the new work environment, the demand for collaboration among team members is more important than ever. Teams today must stay synced no matter where they're working from. But marketing and creative teams have their own distinct work-management needs. We have to closely collaborate to ensure our marketing campaigns go off without a hitch. That's why 100,000 organizations use monday.com, which has created a new easy-to-use visual solution for marketing teams after in-depth research into our needs. On top of it all, the company offers a host of resources to help educate and inform marketers so we can do our job no matter what the current environment throws at us.
We B2B marketers are facing tough challenges when trying to engage buyers today. Getting their attention is harder, they are scrutinizing purchases more closely, buying committees are growing, and purchase decisions are taking longer. But you can do something about all that. In a webinar session by B2B marketing strategist Ardath Albee, you'll learn how changes to your messaging can deliver better buyer experiences that drive higher conversions. You'll also learn how to evolve your messaging across buyer stages, what context has to do with that process, and why emotion has a role in buyer engagement. Register for this event today—at no cost to you!
Upcoming Events
OCT
20
[Webinar] Why Direct Mail Is ABM's New BFF and Enabler
sponsored by ZoomInfo | 60 minutes
OCT
22
[Doubleheader Webinar] A Demand Gen Road Map
sponsored by RollWorks | 90 minutes
OCT
29
[Webinar] How Measurement Proves & Improves Your ABM's Value
sponsored by LiveRamp | 45 minutes
NOV
4–5
[VIRTUAL] MarketingProfs B2B Forum 2020
6 inspiring keynotes | 41 tactical sessions
DEC
11
[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions
So glad you could join us today!

—Vahe Habeshian, Director of Publications
MarketingProfs

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