The report was based on a survey conducted in 2020 among 150 B2B marketers who work for firms in a range of industries, including technology, professional services, and manufacturing.
Some 86% of respondents say their firm uses LinkedIn for social media marketing.
Facebook is next (79% of respondents say their firm uses it), followed by Twitter (60%), Instagram (60%), and YouTube (56%).
B2B marketers say LinkedIn is the top social network for delivering engagement; Facebook ranks second, Twitter third, Instagram fourth, and YouTube fifth.
Some 62% of B2B marketers say they have had positive ROI from paid social, 33% say they're not using paid social yet, and just 5% say they haven't had positive ROI from paid social.
About the research: The report was based on a survey conducted in 2020 among 150 B2B marketers who work for firms in a range of industries, including technology, professional services, and manufacturing.
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