MarketingProfs Today

Friday, October 27, 2023

📋 Table of Contents

1. B2B Commerce Needs a 21st-Century Upgrade

2. Dial Up Your Event Engagement sponsored guide

3. The Power of AI in B2B Marketing and Communications

4. The AI Content Storm: Will You Sink or Swim? sponsored webinar

5. The Marketing Scenario: A Reality Check on Your Marketing Strategy

6. Man Arrested After Climbing Skyscraper MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

B2B Commerce Needs a 21st-Century Upgrade
article
B2B Commerce Needs a 21st-Century Upgrade
Selling physical products to consumers over the Internet has never been easier. So why are B2B firms struggling to achieve digital transformation? »
Dial Up Your Event Engagement
sponsored guide
Dial Up Your Event Engagement
Events—digital, in-person, or hybrid—are the most efficient way to engage your audience. They create personalized brand experiences, generate more demand, and deepen customer relationships. In this free e-book, discover how to improve engagement and make your next event the best yet. »
The Power of AI in B2B Marketing and Communications
video
The Power of AI in B2B Marketing and Communications
Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver? Tune in! »
The AI Content Storm: Will You Sink or Swim?
sponsored webinar
The AI Content Storm: Will You Sink or Swim?
Are you drowning in a sea of AI-created marketing content? If your content isn’t already floating around in multiple systems, hard drives, and Cloud storage tools, it will be soon. Discover the easy way to efficiently store, manage, retrieve, and share your content. »
The Marketing Scenario: A Reality Check on Your Marketing Strategy
article from the archives
The Marketing Scenario: A Reality Check on Your Marketing Strategy
How will marketing play out in reality? How will your marketing goals materialize? »
Man Arrested After Climbing Skyscraper
MarketingProfs Master Class for PRO Members
Last month, a man was arrested in London after scaling a skyscraper. That's one way to differentiate yourself from the crowd. Want a safer, more predictable way? Check out Marketing Strategy: Finding a Sustainable, Differential Advantage. The Master Class, hosted by Allen Weiss, makes it easy to find your brand's USP—and safeguard it from competition.
Differentiate your brand—no harness required
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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How to Create a Content Marketing Strategy for a Niche Audience »
Three Ways to Embrace Deep Personalization in Content Marketing »
News You Can Use
Updates from around the industry
HubSpot and TikTok Announce CRM Integration for Enhanced Lead Generation CMSWire
Cint Adds Social Measurement to Lucid Impact Measurement Destination CRM
Independent Research Firm Names Gong the Leader in Conversation Intelligence PR Newswire
Web3 Pro Closes New Funding Round in Further Sign of Digital Ad Upheaval Yahoo Finance
Capchase, the Revenue Platform for SaaS Firms, Partners With Republic Crowdfund Insider
SmartBug Media Acquires Globalia Martech Cube
Upcoming Events
NOV
2
The AI Content Storm: Will You Sink or Swim?
45-minute webinar | sponsored by Canto
NOV
8
Aligning the Twin Hearts: Marketing and Sales
Half-day online workshop | with Pam Didner
NOV
9
Behind the Scenes: How We Built a Webinar Using ChatGPT
60-minute webinar | sponsored by Cvent
NOV
14
Creative Automation: Driving Transformation for Efficient Production
45-minute webinar | sponsored by Celtra
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