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Together with programmatic advertising platform
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| When B2B competition is fierce—in other words, every day—you can't wait for customers to find you; you have to go beyond the competition. Check out this free guide to discover how omnichannel marketing propels your business into the hearts, minds, and wallets of customers. Get the report now. » |
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One of These Things Is Not Like the Others...
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| Profs Picks |
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| As a marketer, you know that the current B2B digital marketing landscape is dependent on data-driven audience targeting. Most marketers say that account-based marketing is the most effective strategy. So, are you ready to start building your programmatic ABM strategy to supercharge your sales cycle? StackAdapt's on-demand webinar will teach you to align your campaign types with business objectives in the sales funnel, from awareness, interest, and evaluation to eventual conversion. You'll also discover how to measure the success of your ABM efforts. Implement a successful programmatic ABM strategy with StackAdapt by checking out the free webinar now. |
| Afoot in the Neighborhood |
| MarketingProfs community goings-on |
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
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| It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report. |
| News You Can Use |
| Updates from around the industry |
| Total Product Marketing Unveils Innovative AI Tech Stack to Empower B2B Businesses PR Newswire |
| Yeager Releases Guided Practice Solutions to Empower B2B Technology Marketers Business Wire |
| Cardata Raises $100M to Accelerate Growth and Investment in Product Innovation PR Newswire |
| Dstillery Integrates Its Cutting-Edge Targeting Solutions With Basis Technologies MarTech Series |
| Data Mesh Pioneer Nextdata Closes $12M in Seed Funding to Unlock the AI Revolution by Decentralizing Data at Scale MarTech Series |
| Automated Software Testing Company TheTestMart Names Scott Boedigheimer as Chief Revenue Officer PR Newswire
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