MarketingProfs: B2B marketer or solutions architect? | Campaign measurement best-practices | Programmatic ROI dilemma | 2021 design trends

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with SEMrush Content Marketing Platform

Tuesday, November 17, 2020

	Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)
	Campaign Execution and Measurement Best-Practices MarketingProfs event
	The ROI Dilemma Marketers Face With Programmatic Advertising [Study]
	Prepare for 2021 by Mastering Marketing Strategy MarketingProfs Master Class
	Eight Emerging Design Trends for 2021 [Infographic]
	Level-Up Your Writing in Time for 2021 MarketingProfs training

Six Tips for Moving From B2B Marketer to Solutions Architect (And Why You Should)

In a rapidly changing world, B2B marketers are taking on a new, consultative role—that of solutions architect. Here are six ways to embrace the change and step out ahead of trends to make yourself an even more valuable business partner.

Campaign Execution and Measurement Best-Practices

MarketingProfs event

The ability to execute flawless marketing campaigns—and then measure their effectiveness—has never been more important. But campaign management and measurement are challenging, especially when teams are working remotely. These 2 sessions will offer best-practices for achieving success.

The State of Content Marketing Report 2020

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SEMrush analyzed 600,000+ tweets, hundreds of thousands of search queries, and 1,200,000+ blog posts, and also surveyed 1,500+ marketers across the globe. Use this study to help you build an informed content strategy for 2021. Download your free copy.

The ROI Dilemma Marketers Face With Programmatic Advertising [Study]

Marketers say they face a key measurement dilemma with programmatic advertising: Their bosses want a clear sense of how media is performing, but it's often difficult to report ROI with accuracy. Check out the findings of this study.

Prepare for 2021 by Mastering Marketing Strategy

MarketingProfs Master Class

Join us on December 1 for the launch of the MarketingProfs Marketing Strategy Master Class (free for PRO members). Whether you're new to strategy or you just could use a refresher, you'll walk away understanding how to analyze your market and create a strategy that will help you thrive in 2021... and beyond. Register today.

Eight Emerging Design Trends for 2021 [Infographic]

Are you ready to see lots of maximalism, responsive clutter, and technodystopia in digital design and graphic design next year? Check out the infographic.

Level-Up Your Writing in Time for 2021

MarketingProfs training

In these times, when every marketing message counts, writing skills are essential for every marketer. Level-up your writing today with the MarketingProfs Marketing Writing Bootcamp. Go PRO to gain access.

Profs Picks

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Not surprisingly, SEO has been the most efficient content marketing tactic in 2020, the State of Content Marketing 2020 study from SEMrush has found. SEO (61%), and updating and repurposing existing content (45%), are the top tactics for achieving content efficiency metrics, according to the survey of 1500+ marketers. SEO is also the second most discussed topic related to content marketing, according to the study's analysis of Twitter trends. No wonder 44% of employers expect their marketers to be familiar with SEO. Discover the highly useful findings of this study so you can build a winning content strategy for 2021. Download your free copy now.

Upcoming Events

NOV

[Webinar] Thought Leadership + SEO: Magnify Marketing Impact
presented by Andy Crestodina | 60 minutes

NOV

[Doubleheader Webinar] Campaign Execution & Measurement Best Practices
sponsored by Workfront | 90 minutes

DEC

[Master Class Kickoff Watch Party] Marketing Strategy: Finding a Sustainable, Differential Advantage | 60 minutes

DEC

[Webinar] Keys to Driving Webinar & Digital Event Registration
sponsored by ON24 | 60 minutes

DEC

[Friday Forum] Marketing Planning
sponsored by ZoomInfo | 3 live sessions

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—Vahe Habeshian, Director of Publications

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