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Friday, November 17, 2023

📋 Table of Contents

1. PR and Its Importance in B2B Marketing: A Brief History

2. How to Reach Influential B2B Decision-Makers at Scale sponsored

3. The Attention Economy: How Time Affects Your B2B Marketing Efforts

4. Intent Data: The Who, What, When, and Why sponsored webinar

5. The Positioning Statement: Why To Have One Before You Start Communicating

6. Boost B2B Sales With Digital Incentives sponsored guide

7. ROI Taking a Swan Dive? MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.
PR and Its Importance in B2B Marketing: A Brief History
article
PR and Its Importance in B2B Marketing: A Brief History
Companies that spotlight their expertise, innovation, and commitment to customer success are more likely to accumulate brand loyalty—and the easiest way to do those things is through effective PR. »
How to Reach Influential B2B Decision-Makers at Scale
sponsored
How to Reach Influential B2B Decision-Makers at Scale
Programmatic advertising allows B2B marketers to efficiently target stakeholders and decision-makers at scale. For a play-by-play of how to serve the right digital ads to the right B2B audiences, check out StackAdapt's free on-demand webinar. »
The Attention Economy: How Time Affects Your B2B Marketing Efforts
video
The Attention Economy: How Time Affects Your B2B Marketing Efforts
In the bustling world of B2B marketing, capturing and maintaining attention is akin to finding a needle in a haystack. This episode of the Marketing Smarts Live Show delves into that very challenge. Tune in! »
Intent Data: The Who, What, When, and Why
sponsored webinar
Intent Data: The Who, What, When, and Why
Unlock ABM success with intent data! Answering the who, what, when, and why of your leads will give you the keys to reading buyer intent signals. In this webinar presented by Shira Abel, discover how to read those signals, capitalize on the moment, and generate tangible results. »
The Positioning Statement: Why To Have One Before You Start Communicating
article from the archives
The Positioning Statement: Why To Have One Before You Start Communicating
Without a position, a business often acts like a multi-headed creature - speaking from many mouths, saying nothing substantive, and going nowhere fast. »
Boost B2B Sales With Digital Incentives
sponsored guide
Boost B2B Sales With Digital Incentives
More personal and enticing than unremarkable discounts or loyalty points, digital rewards motivate your B2B audience with a personal benefit. Discover how you can use digital rewards to increase sales and reward loyalty. »
ROI Taking a Swan Dive?
MarketingProfs Master Class for PRO Members
Swans gifted from Queen Elizabeth II nearly 70 years ago are undergoing their annual health check in Florida. How well do you know your marketing department's financial health? Discover how to keep your ROI healthy in A Marketer's Field Guide to Financial Goal Setting and Measurement. Host Samantha Stone covers financial goals, attribution, ROI, and more. Available on demand to birds of any type, and also our PRO community.
Improve your financial health for 2024
Profs Picks
sponsored
Ever wish you were a marketing Robin Hood, hitting the middle of your target every time? StackAdapt's latest free webinar can show you the way. Discover best-practices in programmatic for B2B brands, including data-driven audience targeting options and strategies for ABM. Learn how to align campaign types with business objectives throughout the sales funnel, from awareness and interest to evaluation and conversion. The webinar will also help you understand how to analyze the effectiveness of media buys through post-campaign attribution reporting. Register now and watch on-demand!
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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Recent MarketingProfs content
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How CMOs Can Use AI to Make Career-Changing, Strategic Business Impact »
Inclusive B2B Marketing Techniques You Can't Afford to Ignore | Marketing Smarts Live Show »
How to Keep Your PR Email List Healthy to Get More Media Coverage »
The Perils of Relying on Self-Reported Survey Respondents [Infographic] »
News You Can Use
Updates from around the industry
Intellimize Introduces AI-Powered Account-Based Marketing Experiences MarTech Series
Lead2Pipeline Named to Inc.'s 2023 Power Partner Awards for Exemplary Support of Modern Tech Marketers PR Newswire
RainFocus Announces Chief Marketing Officer to Drive Omnichannel Marketing Strategy PR Newswire
6sense Launches LinkedIn Campaign Management Integration Yahoo Finance
Data Axle Recognized as Notable Marketing and Sales Data Provider by Independent Research Firm StreetInsider
Upcoming Events
NOV
21
The Who, What, When, and Why of Intent Data
45-minute webinar | sponsored by ZoomInfo
NOV
30
Programmatic and ABM: A Match Made in Heaven for B2B Marketers
45-minute webinar | sponsored by StackAdapt
DEC
13
Storytelling: Using the Power of Story to Persuade
Half-day online workshop | with Bobby Lehew
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