Qualitative surveys can provide valuable real-world insights that enable better business decisions.

However, if the surveys are poorly conceived and constructed, the data will be unhelpful and unreliable.

An infographic (below) from IncQuery looks at how to design accurate surveys that deliver meaningful results.

Specifically, it looks at what it takes to create good surveys across four key stages: planning and scoping, authoring and creation, execution and fielding, and analysis and reporting.