MarketingProfs Today
Together with digital asset management company

Thursday, November 30, 2023

📋 Table of Contents

1. How to Get Started With Multilingual Email Marketing

2. The State of Digital Content in 2024 sponsored

3. Unraveling SEO Secrets for B2B Marketers

4. Programmatic and ABM: A B2B Match Made in Heaven sponsored webinar

5. Are MBAs Prepared for Emerging Technologies?

6. Why Marketing Data Standards Are More Vital Than Ever sponsored guide

7. Know a Good Designer? MarketingProfs Master Class for PRO Members

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Get Started With Multilingual Email Marketing
article
How to Get Started With Multilingual Email Marketing
A multilingual email marketing strategy doesn't stop at the translation of text. Localization is also essential. This article breaks down what you need to consider. »
The State of Digital Content in 2024
sponsored
The State of Digital Content in 2024
Content's importance will rise in 2024 as teams focus on enhancing CX and building brand awareness. In this report, experts weigh in on how organizations will tackle challenges in content creation, management, and distribution. Download the free report now. »
Unraveling SEO Secrets for B2B Marketers
podcast
Unraveling SEO Secrets for B2B Marketers
If you're feeling overwhelmed by SEO, this episode of Marketing Smarts is for you. Host George B. Thomas leads a discussion with Kyle Roof about what really matters in SEO, what doesn't, and where to start. Read more and listen in. »
Programmatic and ABM: A B2B Match Made in Heaven
sponsored webinar
Programmatic and ABM: A B2B Match Made in Heaven
It's a challenge to reach key decision-makers at high-value companies. Yet, they are the very people who make buying decisions! In this webinar, discover how programmatic ABM automates ad delivery at scale—and reaches your targeted prospects at each stage of the sales cycle. »
Are MBAs Prepared for Emerging Technologies?
infographic
Are MBAs Prepared for Emerging Technologies?
Some 88% of MBA grads say they feel current MBA programs need to be updated for the digital era, according to a recent survey. Check out the infographic. »
Why Marketing Data Standards Are More Vital Than Ever
sponsored guide
Why Marketing Data Standards Are More Vital Than Ever
From mitigating privacy risks to boosting ROI on ad creative and audience data, the benefits of implementing data standards are undeniable. In this report, discover the seven steps to raising ROI with standardized data. »
Know a Good Designer?
MarketingProfs Master Class for PRO Members
Your website makes your company's first impression. If it's not hitting the right notes, visitors won't stick around (sad trombone). As founder of Orbit Media Studios, Andy Crestodina has redesigned over 500 websites. He's discovered the SEO elements—big and small—that influence your audience and your site rankings. And he's sharing them in SEO for (Non-Techie) Marketers. Take notes, and then put your Web designer to work!
Get Andy's SEO secrets
Profs Picks
sponsored
2024 sounds like a year out of science fiction, but it's right around the corner. So what's in store for digital content in 2024? The 2024 edition of Canto's State of Digital Content Report reveals what's on your fellow marketers' minds. How are they approaching the challenges of content creation, management, and distrubution? Not surprisingly, most marketers (8 out of 10) say that AI content programs are beneficial for improving efficiency and productivity. Other highlights from the report include that content marketing teams are largely frustrated with the time it takes to search for digital assets, and that maintaining brand consistency is a top challenge for marketers. Many more valuable stats and insights await you when you download the free 2024 State of Digital Content Report by Canto. Check it out now!
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
Undivided Attention: A Key Benefit of Traditional Mail Marketing »
B2B Branding, Stories, Social Efforts, and Disruptive Innovation for Your Company | Marketing Smarts Live Show »
Digital Marketing for Biotech Companies: From Clinical Trials to Clicks »
Why Employees Are Hesitant to Ask for a Raise [Infographic] »
Your Thought Leadership Content: Emphasize Experience (Or Pay the Google Penalty) »
The 10 Biggest Emerging Global Risks According to Experts »
News You Can Use
Updates from around the industry
Bloomreach Powers the Next Generation of Search Experiences With Launch of Three New Features MarTech Series
Yoast Unleashes AI-Powered SEO Plugin, Slashing Time Investments for Crafting Elements of Effective SEO Strategies MarTech Series
Comprend Launches Integrated Offering for Tech-Enabled Marketing and Communication PR Newswire
Billtrust Is Moving Finance Forward With Improved Insights From Its AI-Powered Accounts Receivable Software Platform PR Newswire
NXTP Closes Largest Fund With $98M for Early-Stage B2B Founders in Latin America TechCrunch
B2B Spend Management Startup CapitalOS Raises $39M, Exits Stealth Mode Crowdfund Insider
Upcoming Events
NOV
30
Programmatic and ABM: A Match Made in Heaven for B2B Marketers
60-minute webinar | sponsored by StackAdapt
DEC
7
AI-Powered Personalization: Crafting the Customer-Centric Future
60-minute webinar | sponsored by Drift
DEC
13
Storytelling: Using the Power of Story to Persuade
Half-day online workshop | with Bobby Lehew
DEC
14
How to Use AI to Optimize, Personalize, and Scale Your Webinars and Events
60-minute webinar | sponsored by ON24
DEC
15
Marketing Planning Friday Forum
3 live sessions | sponsored by Vidyard
JAN
10
AI for Digital Marketers
Session 1 of our all-new, 10-week online event
Improve your digital programs with the power of AI
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.