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Tuesday, November 7, 2023

📋 Table of Contents

1. How to Craft the Perfect Cold Email With ChatGPT

2. How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio sponsored article

3. How the Responsibilities of B2B Marketing Teams Are Changing

4. Build a Lead-Generating Webinar Using ChatGPT sponsored webinar

5. The 20 Companies That Produce the Most CEOs

6. Tomorrow: Pam's Sales Enablement Workshop (Live!) MarketingProfs PRO member offer

Scroll down for more, including industry news, community goings-on, and other useful resources.

How to Craft the Perfect Cold Email With ChatGPT
article
How to Craft the Perfect Cold Email With ChatGPT
Cold emails often get a bad rap for being intrusive, generic, and spammy. Can ChatGPT help? You bet it can. »
Maximize Your Marketing Impact Using Email Address Intelligence
sponsored
Maximize Your Marketing Impact Using Email Address Intelligence
When you unlock cutting-edge email address intelligence, you empower your brand's recognition and amplify lead generation. With the help of email address experts, you can discover how smart data transforms marketing outcomes. Learn more about email address intelligence. »
How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio
sponsored article
How to Create Efficient Paid Ad Campaigns Using the LTV:CAC Ratio
This article covers what an LTV:CAC ratio is, how to calculate it, and how to present it so you can sell to, acquire, and retain highly valuable customers. »
How the Responsibilities of B2B Marketing Teams Are Changing
research
How the Responsibilities of B2B Marketing Teams Are Changing
Senior B2B marketing executives say they and their teams have increasingly been asked to take responsibility for business results and prove ROI over the past few years, according to recent research. Check out the study findings. »
Build a Lead-Generating Webinar Using ChatGPT
sponsored webinar
Build a Lead-Generating Webinar Using ChatGPT
Webinars are a great way to generate leads and showcase your expertise. But it can be challenging to attract the right audience to register—and get them to show up! In this free webinar, discover how partnering with ChatGPT and other AI tools can create targeted titles and captivating content that attract qualified leads. »
The 20 Companies That Produce the Most CEOs
infographic
The 20 Companies That Produce the Most CEOs
Consulting firms have the highest share of employees who go on to become chief executive officers of American companies, according to a recent report. Check out the infographic. »
Tomorrow: Pam's Sales Enablement Workshop (Live!)
MarketingProfs PRO member offer
Don't miss tomorrow's limited workshop, Aligning the Twin Hearts: Marketing and Sales! Pam Didner will help you think like the sales team, map your marketing content to the customer journey, and customize a three-part sales enablement plan to meet your brand's guidelines. Interactive and NOT pre-recorded, Pam goes live at 11am ET. FREE to our valued PRO members.
Add to my calendar
Profs Picks
sponsored
In the modern marketing landscape, data is power. And the humble email address—much more than a mere point of communication—is a valuable source of that data. Email address intelligence can help you reach the right audience, ensuring your message resonates. Its insights allow you to navigate the customer journey with confidence and ensure your communication has an impact at every touchpoint. AtData provides those expert solutions: Its specialized knowledge in data and email address intelligence will empower your digital marketing and create connections that count. Discover AtData's expertise now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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Seven GA4 Metrics to Help You Master User Behavior Analysis »
The Power of AI in B2B Marketing and Communications | Marketing Smarts Live Show »
News You Can Use
Updates from around the industry
Talkwalker Announces the Next Generation of Social Listening MarTech Series
Qwary's New Website Surveys, Prototype Testing, and Game-Changing Session Recordings Offer Better User Insights MarTech Series
MiQ Acquires French Media Governance Martech Company Grasp Yahoo Finance
DanAds announces the launch of Nine Ad Manager Martech Cube
CyberCatch Launches Innovative Solution to Help Thwart Two Primary Ways Cyber Attackers Are Successful Newswire
Lexasure Unveils B2B Risk Management Portal for General Reinsurance Fintech Global
Upcoming Events
NOV
8
Aligning the Twin Hearts: Marketing and Sales
Half-day online workshop | with Pam Didner
NOV
9
Behind the Scenes: How We Built a Webinar Using ChatGPT
60-minute webinar | sponsored by Cvent
NOV
14
Creative Automation: Driving Transformation for Efficient Production
45-minute webinar | sponsored by Celtra
NOV
16
AI in Marketing: How to Cut Through the Hype and Harness AI's Potential
45-minute webinar | sponsored by SurveyMonkey
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