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| By Laurel Sutton |
| We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with. And here are the most inspired (and most misguided) product brand names of 2012.
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| By Matthew Grant |
| Beth Kanter and Katie Delahaye (KD) Paine, authors of Measuring the Networked Nonprofit: Using Data to Change the World, discuss performance metrics and nonprofits.
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| Ann Handley will explain what brands like yours need to do to embrace content marketing and create content worth sharing. She'll share findings from the MarketingProfs and CMI content marketing study, and offer a look into what the most inspired brands are doing to create epic content.
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| Holiday Season Online Retail Spending Up 13% |
| By Lenna Garibian |
| Total US retail e-commerce spending for the first 44 days of the November-December 2012 holiday season reached $33.8 billion, up 13% over the corresponding days in 2011, according to a report by comScore.
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By Leah Anathan
The media may have reported confusion about who would win the presidency in 2012, but Obama's team knew the numbers. Find out how it used analytics to craft email, social, and mobile efforts that helped Obama win.
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Jan 10
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PRO Seminar—How to Harness Big Data for Your B2B CRM Efforts |
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Jan 17
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PRO Seminar—How To Become a Trusted Brand and Industry Leader |
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Jan 29
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FREE Seminar—Automating Customer Lifecycle Management |
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Feb 8
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Virtual Conference—Content Marketing: Expand your thinking around content sign up for free! |
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