MarketingProfs: In this issue: goodbye funnel, hello flywheel; holidays and small business; most effective link-building tactics

Your Source for What Matters in Marketing • From the Team at MarketingProfs

Together with Episerver, the customer-centric digital experience company.

Wednesday, December 04, 2019

	Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience
	How Small Businesses Can Hit a Home Run This Holiday Shopping Season
	'Idea-drunk with all that I heard and learned during MPB2B 2019'
	The Most Effective Link-Building Strategies According to SEO Experts [Study]

Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience

New digital experiences continue to disrupt customer journeys, leading marketers to rethink the traditional funnel. A new customer journey has taken shape, creating more meaningful touchpoints and potentially leading to increased revenue.

How Small Businesses Can Hit a Home Run This Holiday Shopping Season

It's no secret that the holiday shopping season can have an outsize impact on a small business's revenue for the year. Here are four areas businesses should prioritize.

2019 Gartner Magic Quadrant for Web Content Management

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See who is in, who is out, and what has changed in the world of web content management (WCM). Download a complimentary copy of latest Gartner Magic Quadrant, courtesy of Episerver, a content management system Leader for the fifth year in a row. Download now.

'Idea-drunk with all that I heard and learned during MPB2B 2019'

MarketingProfs event

That's what one among the hundreds of satisfied attendees at the 2019 MarketingProfs B2B Forum (#mpb2b) said. You too can get loads of new ideas—at #mpb2b 2020 in San Francisco. Earliest Birds Save $800.

The Most Effective Link-Building Strategies According to SEO Experts [Study]

Search engine optimization experts say guest-posting content is the most effective way to grow a website's backlink portfolio, according to recent research. Check out this chart from the report.

Profs Picks

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Are you on the lookout for a better content management system (CMS)? If so, you could probably use objective third-party research to help you make the right choice. Luckily, analyst firm Gartner has published its latest "Magic Quadrant for Web Content Management" (WCM). It gives you overview of the WCM market, the strengths and cautions of each included vendor, and assessments of each vendor's ability to execute and completeness of vision. Download your complimentary copy now.

What's a really good way to describe what MarketingProfs B2B Forum (#mpb2b) can do for you? Pack a year's worth of marketing knowledge into 2-3 days of intense learning, networking, and fun & shenanigans? Yes... that sounds about right. And if the attendee reactions to this year's just-finished B2B Forum in DC are any indication, #mpb2b 2020—in San Francisco, November 3-6, 2020—will be AMAZING! Register now to save big!

Upcoming Events

DEC

[Webinar] How to Report on Marketing ROI With Confidence
sponsored by LeanData | 30 minutes

DEC

[Webinar] How to Prove the ROI of Live Events to Management
sponsored by Cvent | 60 minutes

DEC

[Webinar] Strategies for Successful Email Campaigns in 2020
sponsored by InfoUSA | 45 minutes

DEC

[Online Forum] Measurement & Analytics
sponsored by Vidyard | 3 live sessions

DEC

[Webinar] SEO for B2B Marketing: Keywords, Content, and Clicks
sponsored by SEMrush | 60 minutes

NOV

3–6
2020

[In-Person Event] MarketingProfs B2B Forum 2020
We're heading back to San Francisco! Earliest Bird pricing now available.

So glad you could join us today!

—Vahe Habeshian, Director of Publications

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