Today's dose of marketing know-how.
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Today's dose of marketing know-how | Wednesday, February 18, 2026
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👋 Hello, Marketer!
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If you need Random Acts of Kindness Week ideas, I've been brainstorming. Send a coworker a gift card to their local coffee shop. Tell a stranger you like their outfit. Call your parents or siblings out of the blue. Light a candle and send someone a positive wish. Give your pet an extra treat. Go for a walk outside (just for you).
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—Bri Krantz | MarketingProfs Director of Content
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In This Issue
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ARTICLE
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Stop Chasing Growth: Remove the Three Barriers to Building Brand Preference
Growth in professional services firms comes from earning brand preference. Learn how strategy, commercialization, and culture must align to demonstrate expertise, deliver results, and build lasting client trust.
Read more ➔
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COMMUNITY | POLL
"Drink Hot Water" is a "new" trend you may have seen on TikTok or in Vogue, but it's also an old medicinal practice found around the world. Anyhow, thirsty?
Are you drinking Hot Water? (Take the poll on LinkedIn.)
- Yes I just started! #trending
- With lemon & honey #fluseason
- Does tea or coffee count?
- Iced water for me, thanks!
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RESEARCH
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How Many Marketing Emails and Texts Is Too Many?
What volume of emails and text messages do people consider to be "too much" from a brand? To find out, researchers surveyed 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States.
Check out the study findings ➔
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SPONSORED WEBINAR
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How to Win Mindshare With Influencer Campaigns
The best B2B brands know video wins mindshare. Mindshare wins revenue. And influencer campaigns? They're your fastest path to both. But most B2B marketers struggle with where to start. Join Goldcast to get the playbook, from creative gifting activations to video amplification to measuring real business impact.
Reserve your spot ➔
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VIDEO FROM THE ARCHIVES
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A Playbook for Marketing-Led Growth
This episode of the Marketing Smarts Live Show with Amrita Mathur provided invaluable insights for B2B marketers: from optimizing for learning to humanizing marketing efforts and regularly updating buyer personas. The approaches and tactics that Amrita outlined form a playbook for Marketing-led growth.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Real Effective Emails
Craving a boost in your email ROI? Then check out The Real Truth About Email Marketing. Host Jay Schwedelson shares tons of fun and easy ideas you can test in your very next email. Available now to PRO members!
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FEB
18
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session 4 of the AI Assistants and You PRO series
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FEB
26
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60 minutes | sponsored by Goldcast
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MAR
5
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60 minutes | sponsored by 3rd + Taylor
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MAR
13
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3 free live sessions | sponsored by Allego
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NOV
2-4
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Save 40% on your ticket to B2B Forum 2026. Super Early Bird
pricing available now!
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