What volume of emails and text messages do people consider to be "too much" from a brand?
To find out, Mailchimp and Ascend2 conducted a survey of 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States.
Most respondents say they don’t want to see more than two emails or text messages from a brand per week (26% say 1-2 messages per week is too much and 43% say 3-4 is too much).
Some 68% of respondents say receiving too many messages is the top reason they unsubscribe from marketing emails and texts.
Some 71% of respondents say the volume of marketing emails they receive has increased, and 63% say the same about text messages.
About the research: The report was based on data from a survey of 6,000 consumers in Australia, Canada, New Zealand, the United Kingdom, and the United States.
