MarketingProfs Today

Friday, February 2, 2024

📋 Table of Contents

1. Martech 2024: Three Trend Predictions

2. Email Marketing Friday Forum MarketingProfs online event

3. Navigating the Marketing AI Landscape of 2024: Four Trends

4. Do You Market to B2B Audiences? from lead gen to branding

5. The Power of AI in B2B Marketing and Communications

6. What's P&L Got to Do With It? MarketingProfs Master Class for PRO members

Scroll down for more useful resources.

Martech 2024: Three Trend Predictions
article
Martech 2024: Three Trend Predictions
Another year in martech has passed at a blistering pace—with the discussion on new trends, technologies, and issues consuming our days. The author builds on his (mostly borne out) 2023 predictions about three martech trends. »
Email Marketing Friday Forum
MarketingProfs online event
Email Marketing Friday Forum
Three email experts will share their tips, tricks, and insights to help you get into recipients' inboxes, turn up engagement, increase opens and clicks, and drive demand and conversions. Register to view these 3 outstanding sessions. »
Navigating the Marketing AI Landscape of 2024: Four Trends
article
Navigating the Marketing AI Landscape of 2024: Four Trends
In the new year, one thing is clear: Artificial Intelligence (AI) is at the forefront of the marketing conversation. As we move further into 2024, the marketing landscape will be shaped by four trends. »
Do You Market to B2B Audiences?
from lead gen to branding
Do You Market to B2B Audiences?
Advertise with MarketingProfs! You have a range of advertising and sponsorship vehicles to choose from.

See how you can reach your B2B audience. »

The Power of AI in B2B Marketing and Communications
video
The Power of AI in B2B Marketing and Communications
Ever felt like you're drowning in data but starving for insights? Welcome to the world of modern B2B marketing, where data is abundant but actionable intelligence is scarce. But what if AI could be your lifesaver? Tune in! »
What's P&L Got to Do With It?
MarketingProfs Master Class for PRO members
Profit and Loss—or P&L—informs how much you can spend on marketing. But what about the P&L should you be looking at? Discover the most valuable use of P&L for effective marketing decisions in A Marketer's Field Guide to Financial Goal Setting and Measurement, a PRO-level Master Class.
Get the 6-minute P&L overview here
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series is underway! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
Advance your career, network with peers, create amazing memories, and meet new friends at the MarketingProfs B2B Forum—the conference filled with presentations, workshops, and inspiration. November may seem far away, but now is when you can grab your ticket... while it's still $800 off.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
Did You Miss Us?
Recent MarketingProfs content
How to Be a Gritty Marketer: Leverage Failure in the Search for Mastery »
Do Marketers Tell Stakeholders When They Use AI to Create Content? »
Ethical Marketing Practices for Businesses of All Sizes »
How to Scale Your Paid Search Ads: The Dual-Axis Framework »
Evergreen Content: What Marketers Need to Know [Infographic] »
Why B2B Salestech and Sales Enablement Tools Don't Meet Expectations »
Upcoming Events
FEB
7
Using AI to Create Better Video Content, Faster
60-minute webinar | sponsored by Salesforce
FEB
9
Email Marketing Friday Forum
3 live sessions | sponsored by Validity
FEB
14
Using AI for Email Marketing with Erica Salm Rench
Session 6 of our 10-week AI for Digital Marketers event
FEB
15
How to Optimize Digital Experiences to Drive Results in 2024
60-minute webinar | sponsored by ON24
FEB
27
Beyond SEO: How Modern Content Marketing Powers Growth
45-minute webinar | presented by Amanda Natividad
MAR
8
Content Marketing Friday Forum
3 live sessions | sponsored by Canto
MarketingProfs

Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.

MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464

Did someone who cares about you forward this to you? Subscribe here to get your own copy.