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Wednesday, February 22, 2023

📋 Table of Contents

1. Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.

2. Five Whitepaper Design Mistakes That Are Costing You Leads

3. Digital Engagement Benchmarks for 2023 sponsored webinar

4. Event Marketing in 2023: Trends and Challenges

5. The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes sponsored offer

6. What Energizes 70% of Marketers? MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.
Your SMB Needs a Full-Funnel Marketing Approach. Here's Where to Start.
It's difficult to align Sales and Marketing when your company isn't big enough to have departments dedicated to those functions. That's why SMBs need a full-funnel approach to marketing. Here are three steps to get you there. »
Better Customer Data for Better Results
Looking to build a better marketing strategy in 2023? In this new guide, you'll discover the smart, sharp data-quality solutions every marketer needs to improve outreach, boost response rates, and achieve omnichannel success this year. Download the guide now! »
Five Whitepaper Design Mistakes That Are Costing You Leads
Five Whitepaper Design Mistakes That Are Costing You Leads
There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid. »
sponsored webinar
Digital Engagement Benchmarks for 2023
Audiences want more engaging digital experiences. In fact, webinar participation has been increasing year over year. Join us to learn more about audience behaviors and preferences, personalization trends, on-demand consumption, and best-practices for creating engaging experiences in 2023. »
Event Marketing in 2023: Trends and Challenges
Event Marketing in 2023: Trends and Challenges
Most marketers who organize and run events expect event marketing budgets to increase this year, according to recent research. Check out the study findings. »
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
sponsored offer
The Resourceful Marketer's Cookbook: Quick and Easy Growth Recipes
Working in B2B marketing can be a lot like cooking. For a marketer who has to serve sales when there’s hunger for demand, what can they rustle up to deliver rapid results? On March 9, join experts from the ABM Leadership Alliance as they share recipes that will satisfy demand and inspire improvisation. »
What Energizes 70% of Marketers?
MarketingProfs B2B Forum
What energizes you? Our recent survey found that 70% of B2B marketers who have participated in "very effective" training feel energized to do their best work. Treat yourself with an energy-giving workshop—plus inspiration and networking—at B2B Forum in Boston this Oct 4-6. Grab your own workshop-included All-Access Pass now... or energize your whole team!
Get energized in Boston
Profs Picks
Ignoring your data quality is like letting scum build up in your bathtub. If you leave it there too long, taking a bath loses its entire purpose and you come out dirtier than when you went in. But how can you keep your data clean and up-to-date so that doesn't happen? Check out Melissa's 2023 Data Quality & Enrichment Catalog. It's full of tools for combatting bad data on every channel, including change-of-address processing to reduce the costs of undeliverable mail, customer lookalike reports, and mailing lists and sales leads to connect you with the perfect audience. It enables you to merge or purge duplicate records for a single customer view and enrich your current customer data by adding emails, phone numbers, and mailing addresses for omnichannel success. Inaccuracy and bad quality down the drain! Get the guide now.
Afoot in the Neighborhood
MarketingProfs community goings-on
Do you have a PRO subscription? Do you want to cheer on and connect with other PRO marketers? Of course you do. It's time to join the brand-new MarketingProfs PRO Slack community! When you sign in on our site as a PRO member, look for the popup in the lower right of your screen and click the link. We're waiting to say hello!
Addicted to MarketingProfs Today? Well, we have good news... there's more where that came from! We're introducing three monthly newsletters. To subscribe to each, just click on the title, and endless wisdom shall be yours! Here they are: Communication Today, focused on marketing writing, and featuring tips and advice from MarketingProfs Chief Content Officer Ann Handley; DemandGen Today, providing valuable insights, tips, and resources to up your demand generation game; and Strategic B2B Today, focused on big-picture marketing strategy, farsighted leadership, and innovative opinion.
You're probably familiar with the legendary Marketing Smarts Podcast. But did you know it now has its own LIVE show? Host George B. Thomas serves up the type of content you love in a brand new—and expanded—visual format. Check it out every Monday on YouTube and LinkedIn!
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
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News You Can Use
Updates from around the industry
inriver Announces Significant Enhancements to Its Platform, Signals for a New Breed of PIM Across the Industry Business Wire
Chronicle Raises $7.5M in Seed Funding FinSMEs
Autobound's New AI-Powered Product Makes Writing Personalized Sales Emails Easy PR Newswire
Channel99 Hires Bizible Co-Founder and Adobe/Microsoft Executive as Chief Technology Officer Yahoo Finance
TransUnion Announces Rebrand of Its Business Solutions With Focus on Providing a Tru Picture of Consumers MarketScreener
Tecsys Appoints Shannon Karl as Chief Marketing Officer Yahoo Finance
Upcoming Events
Keeping Your B2B Buyer Personas On Point
Session 4 of 4 Working Webinars with Ardath Albee
Digital Engagement Benchmarks 2023
60-minute webinar | sponsored by ON24
Why Sales Reps Don't Use Marketing-Generated Content and What to Do About It
60-minute webinar | sponsored by Allego
Analytics Friday Forum
3 sessions on analytics | sponsored by Tealium

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